Marketing Assistant
BAGGU
USA (Remote)
In-houseFull-timeIntern/new grad1+ years exp.
7 hrs ago
Senior Campaigns Marketing Manager
Redwood City, CA (Remote)
Salary Not AvailableSenior Level5+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive end-to-end campaign strategy and activation for Delinea's demand generation programs, coordinating PMM, sales, and cross-functional teams to align messaging with pipeline goals.
- Own cross-functional campaign orchestration across channels.
- Must-have: 3+ years managing Google/LinkedIn ads and 5+ years in SaaS campaigns.
- Standout: Hands-on GTM planning with ABM and webinar programs.
Job Description
Responsibilities
- Campaign Strategy & Orchestration, including ABM.
- Partner with PMM to define campaign strategy, including campaign and sub-campaign naming, targeting, personas, pain points, value drivers, competition, and partners.
- Translate PMM positioning into executable integrated campaigns that align to pipeline and revenue goals.
- Build GTM orchestration plans connecting messaging, sales plays, and activation activities across functions.
- Prioritize campaigns and manage cross-functional timelines, ensuring alignment across stakeholders.
- Design, then implement PPC campaigns.
- Conduct monthly and quarterly reviews of PPC spend using dashboards and custom reporting.
- Serve as a second for running StrongDM webinars.
- Campaign Activation & Execution
- Own campaign orchestration across awareness, demand generation, field, partner, and digital channels.
Requirements
- At least three years of experience managing ads for Google and LinkedIn
- At least five years of experience managing ad campaigns for highly technical products
- Experience using AI for content creation or automation (or a great enthusiasm for learning how to do so)
- Five years of experience at at SaaS companies
- A strong writing ability - we augment with AI but require an articulate and erudite human partner
- Experience in campaign reporting - preferably in Hubspot and Salesforce
- An understanding of intent data and innovative ways to measure it
Nice To Have
- Experience in IAM, cloud entitlement, or privileged access
- A background in data analysis, statistics, or data visualization
- A bilingual candidate (English - Spanish)
Benefits
- We take care of our employees. We offer competitive salaries, a meaningful bonus program, and excellent benefits, including healthcare insurance, as well as pension/retirement matching, comprehensive life insurance, an employee assistance program, time off plans, and paid company holidays.
Delinea
Delinea is a pioneer in securing identities through centralized authorization, making organizations more secure by seamlessly governing their interactions across the modern enterprise. Delinea allows organizations to apply context and intelligence throughout the identity lifecycle across cloud and traditional infrastructure, data, and SaaS applications to eliminate identity-related threats. With intelligent authorization for all identities, Delinea is the only platform that enables you to identify each user, assign appropriate access levels, monitor interaction across the modern enterprise, and immediately respond upon detecting any irregularities. The Delinea Platform enables your teams to accelerate adoption and be more productive by deploying in weeks, not months, and requiring 10% of the resources to manage compared to the nearest competitor.
