Responsibilities

• Develop and execute annual and quarterly marketing plans aligned to revenue goals.
• Own campaign lifecycle including planning, execution, optimization, and reporting.
• Manage and execute email campaigns, including segmentation, scheduling, and A/B testing.
• Coordinate with paid media teams for search, display, and social campaign activation.
• Collaborate with creative teams to develop campaign assets and briefs.
• Monitor campaign performance and generate monthly reporting with actionable insights.
• Ensure strong alignment between marketing campaigns and e-commerce experience.
• Identify best-in-class e-commerce functionality and recommend corresponding website updates.
• Identify opportunities to improve processes, campaign effectiveness, and customer experience.
• Partner cross-functionally across marketing, product, analytics, and creative teams.

Requirements

• 5+ years of experience in B2B marketing campaign planning and execution.
• Experience managing multi-channel campaigns including email and paid media.
• Strong understanding of digital marketing funnels and e-commerce journeys.
• Experience with marketing automation platforms (e.g., Eloqua).
• Strong copywriting and communication skills.
• Ability to analyze data and translate insights into actionable recommendations.
• Experience working in cross-functional and matrixed organizations.
• Bachelor’s degree in Marketing, Business, or related field.
• Tools & Systems: Marketing Automation Platforms (e.g., Eloqua); Project Management Tools (e.g., Workfront); Web Analytics Tools (e.g., Adobe Analytics); Digital Asset Management Systems; Paid Media Platforms; Microsoft Excel, Teams, and SharePoint; AI Tools (e.g., ChatGPT, Claude, Gemini).

Preferred

• Familiarity with AI tools such as ChatGPT or similar platforms.

Benefits

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and ESG initiatives.