Drive integrated B2B marketing campaigns for an AI-focused product, coordinating cross-functional GTM and measurement.

• Own end-to-end campaign planning, execution, and cross‑functional coordination across product marketing, design, and sales.
• Work with key stakeholders on campaign GTM strategy, and manage regular check ins, program calibration and 4-quarter out planning.
• Drive and implement new approaches to campaign content, understanding the buyers journey, ensuring full funnel mapping to guide prospects and customers through the experience
• Manage planning, development and timely execution of campaign plans with multiple owners across, product marketing, design, corporate communications and marketing operations.

• Create robust Campaign briefs that communicate the purpose and goals, drive the implementation through project plans and inspire great outcomes.
• Manage logistics, budgeting, scheduling elements as related to campaigns
• Manage lead acquisition, nurture and follow-up; collaborate with sales to ensure strong follow-through on sourced leads.
• Track program results, measure program success, and report metrics to key stakeholders and sales teams. Recommend improvements based on results.
• Take a data-driven approach to customizing marketing assets and developing initiatives that align with the customer journey, sales buying stages, and support segment-specific needs.