Responsibilities

• The Senior Campaign Manager is a key execution and strategy partner within Workiva's Demand Generation team. This role owns end-to-end integrated campaign programs that span ABX, paid media, webinars, partner activation, and lifecycle — built to drive qualified pipeline, accelerate multi-solution expansion, and support net new logo growth.
• In this role you will be expected to think strategically and execute tactically: setting campaign strategy, making channel mix decisions, executing plans, and owning a pipeline target.
• What You’ll Do Campaign Strategy & Execution Develop and own integrated, multi-touch campaign plans aligned to Workiva's GTM priorities across multi-solution expansion, and net new logo acquisition Design campaigns across the full demand spectrum: awareness through closed pipeline Build and manage campaign briefs, campaign messaging frameworks, audience segmentation, and channel activation plans — end to end Translate product and solution narratives into campaign programs that resonate with multiple personas across buying groups Orchestrate campaign components across internal stakeholders to ensure on-time, on-brief delivery Actively integrate AI into campaign workflows — targeting personalization at scale, content acceleration, and faster testing cycles
• Performance & Reporting Own campaign reporting across pipeline contribution, channel efficiency, conversion rates, and spend performance Apply testing and attribution frameworks to optimize channel mix and improve demand efficiency — targeting a 10% YoY improvement in marketing efficiency ratio Present performance insights and recommendations to the Demand Gen leadership team and cross-functional partners
• What Great Looks Like Pipeline you own is predictable — you can tell leadership exactly what's in market, what's converting, and why You foster a strong, collaborative partnership with the sales team, ensuring marketing programs deliver clear, measurable value directly to their pipeline. You are a proactive self-starter who naturally takes ownership, driving initiatives forward with confidence and autonomy You use data to make decisions, not to justify decisions already made You bring a thoughtful, well-informed perspective on channel strategy

Requirements

• 6+ years in B2B SaaS demand generation, campaign management, or revenue marketing
• Undergraduate Degree
• Travel Requirements & Working Conditions Up to 25% travel for customer and internal meetings
• Reliable internet access for any period of time working remotely and not in a Workiva office

Preferred

• Proven track record owning integrated campaigns across multiple channels — not just executing tasks within a channel
• Experience managing or working with paid media programs (Search, Social, Display, CTV, Content Syndication) with real budget accountability
• Strong understanding of ABX frameworks and enterprise sales cycles
• Proficiency in marketing automation and CRM platforms (Marketo, Salesforce, or equivalents)
• Demonstrated ability to build and own performance dashboards and attribution reporting
• Experience activating partner co-marketing campaigns
• Hands-on experience with AI tools applied to campaign personalization, content creation, or performance analysis
• Experience in a platform-first or multi-solution SaaS environment

Benefits

• ✅ 401(k) match and comprehensive employee benefits package
• ✅ Restricted Stock Units granted at time of hire
• ✅ A discretionary bonus typically paid annually