Responsibilities

• Lead and develop a high-performing team of analytics professionals, providing direction, coaching, and oversight to ensure successful execution of key initiatives and business objectives. Define and implement strategies for planning, coordinating, and delivering data-driven research, analytics, and intelligence that support marketing and broader business goals.
• Partner with stakeholders and influence leaders across all levels to provide strategic consultation, translating complex analytical findings into clear, actionable insights. Oversee the development of advanced analytical approaches, leveraging statistical techniques, modeling, and experimentation to measure and optimize campaign performance both in-flight and post-campaign.
• Drive the analysis of large, complex structured and unstructured datasets to identify trends, generate hypotheses, and deliver meaningful recommendations that inform decision-making.
• Guide teams in solving complex business problems, ensuring high-quality deliverables while building strong analytical capabilities and technical expertise.
• Manage allocation of people and financial resources to align with strategic priorities and meet business commitments.
• Foster a culture of continuous improvement and talent development, enabling the team to innovate, scale analytical solutions, and enhance marketing effectiveness and efficiency.
• Collaborate cross-functionally with peers and leaders to shape strategies, improve business processes, and identify opportunities for optimization, including enhancements to data, systems, and analytical capabilities.

Requirements

• 7+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 3+ years of management or leadership experience

Preferred

• 2+ years of previous marketing campaign analytics experience
• Strong analytical skills, with experience using data and insights to inform marketing decisions
• Proficiency in SQL, Python / R, and other programming languages
• Proficiency in Data visualization preferably with Tableau
• Experience with large production data sets
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Expertise in statistical testing
• Excellent communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams
• Experience with technical systems and business processes extracting data driven insights while identifying opportunities for engineering enhancements
• Hands-on experience of Extract, Transform and Load (ETL) and data warehousing for purposes of integrating different data sources

Benefits

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement