Senior Campaign Manager, Programmatic

Burbank, CA (On-site)

$61K/yr – $80K/yrSenior Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own and optimize programmatic media campaigns for agency clients by translating data into clear recommendations, while coordinating day-to-day external-partner communication and maintaining QA across all live and pre-launch activity.

  • Campaign Execution & Optimization: manage end-to-end programmatic buys, including PMP exposure, audience targeting, and remarketing, with a focus on meeting or beating client targets.
  • Measurement & Insights: partner with analysts to produce performance reports and actionable optimization ideas for clients.
  • Client Relationship & Operations: serve as primary liaison to external partners, ensure objective alignment, troubleshoot issues, and drive knowledge sharing for performance enhancements.

Job Description

Responsibilities

  • Effectively communicate digital strategies and rational for tactical approaches for each campaign
  • Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations.
  • Develop, grow, and maintain relationships with Precision customers through exceptional client service
  • Work with media partners to ensure accurate platform implementation
  • Serve as the primary point of contact for day-to-day communication with external partners, ensuring timely coordination, clear alignment on campaign objectives, and proactive resolution of any issues that arise.
  • Troubleshoot issues on all pre-production and live campaigns
  • Exposure to and activation experience of Private Marketplaces (PMP)
  • Oversee campaign QA process
  • Partner with Analyst on campaign measurement reporting and insights generation
  • Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
  • Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Requirements

  • Bachelor’s degree in marketing or advertising highly preferred
  • 2+ years of experience in programmatic media
  • Hands-on experience executing and optimizing media buys within DSP platforms
  • Managed end-to-end campaign execution, from initial planning and setup through to post-launch performance analysis.
  • Monitored in-flight performance and implemented data-driven optimizations to improve delivery, efficiency, and key KPIs.
  • Translate campaign performance into clear, compelling narratives. Identify key trends, explain performance drivers, and deliver actionable recommendations that inform optimization strategies and future campaign planning.
  • Proficiency in Excel
  • Strong analytical thinking and mathematical skills
  • Excellent communication and writing skills
  • Strong project management skills
  • Strong desire to contribute to a team
  • Ability to organize and manage detailed work, as well as work independently and balance multiple tasks
  • Hands on keyboard experience buying YouTube inventory within DV360 or Google Ads is a +

    Benefits

    • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
    Publicis Groupe Holdings B.V logo

    Publicis Groupe Holdings B.V

    Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

    London, England, United Kingdom
    11K employees (3,008 in marketing)

    Traffic Signals

    Monthly Visitors
    526.1K
    Traffic Source Mix
    Search
    33.4%
    Direct
    38.4%
    Referral
    11.8%
    Social
    15.8%
    Paid
    0.4%

    Headcount Trend

    Current headcount: ~10.8K

    Marketing Team

    Marketing Team Size
    2,719 (25% of company)
    Median Career Experience
    13.5 years
    Median Tenure
    4.5 years
    Marketing Roles Posted (Last 30 Days)
    215