Responsibilities

• Set strategic direction for demand generation initiatives, ensuring alignment with overall marketing and business goals.
• Oversee the planning, execution, and optimization of targeted, localized, and multi-channel campaigns to generate high-quality leads and drive pipeline growth.
• Foster collaboration across marketing, sales, product, and content teams to ensure cohesive and effective demand generation efforts.
• Guide the analysis of customer behavior, market trends, and competitive landscape to identify opportunities for innovation and optimization.
• Ensure the creation of high-quality, industry-specific marketing content and thought leadership materials.
• Champion the use of data-driven approaches, marketing automation, and CRM systems to maximize campaign effectiveness.
• Manage the demand generation budget, allocating resources to high-impact initiatives and monitoring ROI.
• Establish and track key performance indicators (KPIs), providing regular reports and actionable insights to senior leadership.
• Promote a culture of excellence, trust, autonomy, and continuous learning within the team.
• Ensure compliance with company policies, including equal employment opportunity and diversity, equity, and inclusion initiatives.

Requirements

• Bachelor’s degree in marketing, business, or a related field or additional relevant experience in lieu of education, required; MBA preferred.
• 7+ years of experience in demand generation, SMB marketing, or related roles, required.
• Prior experience leading Campaign or similar Marketing teams, highly preferred.
• Proven experience in payments, technology marketing, or related industries (Restaurant, Retail, Professional and Personal Services, Healthcare, Financial Services).
• Strong organizational skills, team player and project management skills.
• Expertise in marketing automation platforms, CRM systems, and data analysis.
• Excellent communication and interpersonal skills.
• Fluent English required; additional languages a plus.