Senior Campaign Manager, Paid Social

New York City, NY (On-site)

$61K/yr – $94K/yrSenior Level2+ years expFull time

Posted 13 days ago

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Job Summary

Own end-to-end programmatic media campaigns for agency clients, lead daily maintenance and QA, and collaborate with analytics to turn performance insights into optimizations across multiple platforms.

  • Own the full campaign lifecycle from planning through optimization.
  • Partner with Analytics to derive insights and drive client results.

Job Description

Responsibilities

  • Plan, execute, manage, and optimize programmatic media campaigns for agency clients (e.g. auction/exchange based performance media, Facebook, Twitter, Instagram, Pinterest or LinkedIn promotions) both independently, and in support of senior members of the team while meeting or surpassing client performance expectations
  • Demonstrate diligence, attention to detail and adherence to Optimedia best practices throughout the full digital campaign life-cycle
  • Maintain and organize campaign-specific materials in team’s shared document repository
  • Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
  • Strategic oversight of large accounts and client relationships
  • Develop, grow, and maintain relationships with internal teams through exceptional client service
  • Traffic campaign tags into Demand Side Platforms (DSPs), Social API technology, or other ad technology environments
  • Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
  • Formulate proposals for new client opportunities
  • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch

Requirements

  • Four-year college degree
  • Must have 2-3 years of experience in bid management, campaign management/optimization, or digital media operations
  • Client facing experience with the ability to identify risks and effectively manage through issues
  • Understanding of traditional and interactive media planning elements
  • Proficiency in Microsoft Office solutions
  • Strong analytical thinking and mathematical skills
  • Excellent communication and writing skills
  • Strong project management skills
  • Strong desire to contribute to a team
  • Attend client meetings, as needed

Benefits

  • medical coverage
  • dental
  • vision
  • disability
  • 401K
  • parential and family care leave
  • family forming assistance
  • tuition reimbursement
  • flexible time off
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
148