Responsibilities

• Lead the strategy and day-to-day implementation of the campaign, translating the campaign’s goals into clear plans, priorities, activities, timelines, roles, and measures of success.
• Serve as the day-to-day integrator across the campaign, coordinating community engagement, partnerships, public education and multimedia, communications, data and reporting, project management, technology, grants and contracting, and other functions to ensure a cohesive campaign and consistent experience for families.
• Develop and implement approaches to raise awareness among eligible families and support them in moving from awareness to opening an account and claiming the $1,000 federal investment for their child.
• Lead the campaign’s focused public engagement strategy, including multimedia and public education, digital targeting, branding and materials development, implementation and ongoing refinement of the campaign microsite, community organizing, and other approaches designed to reach eligible families at scale.
• Develop and implement approaches to reach expecting and new parents at key moments, including around birth, pediatric care, city services and benefits, community organizations, tax preparation and financial counseling, and other trusted institutions.
• Work closely with communications colleagues and external partners to oversee the development of campaign branding, messaging, materials, multimedia, earned media and digital outreach and ensure they align with direct family and partner engagement.
• Oversee campaign investments in technology and data needed to support outreach, family engagement, partner implementation, measurement, and reporting.
• Identify challenges and emerging needs across campaign implementation and work with the Managing Director and colleagues to develop solutions and adjust approaches as needed.
• Build and oversee a network of partners that can extend the campaign’s reach and provide direct support to families across New York City.
• Coordinate with a cross-functional community engagement team supporting parents.

Requirements

• At least 7 years of progressively responsible experience in campaigns, community engagement, public benefits, financial empowerment, economic mobility, government, public health, civic engagement, campaign implementation, and advocacy, or another field relevant to reaching and supporting families.
• Demonstrated experience leading or implementing a campaign, program, or other complex body of work involving multiple partners, workstreams, and stakeholders.
• At least 3 years of experience managing and developing staff.
• Demonstrated experience with community engagement, outreach, public education, enrollment, or benefits-access efforts designed to move people from information to action.
• Demonstrated success building relationships with community-based organizations, families, government agencies, healthcare institutions, schools, early childhood organizations, financial empowerment organizations, or other relevant partners.
• Strong project and operational management skills, with demonstrated ability to translate strategy into clear plans, coordinate multiple workstreams, manage competing priorities, and move work forward.
• Demonstrated ability to coordinate across different functions and stakeholders to execute a shared strategy or campaign.
• Experience supporting staff and partners with the information, tools, training, and guidance they need to engage families effectively.
• Experience using quantitative and qualitative information to understand implementation, identify barriers, assess progress, and improve strategy and execution.
• Demonstrated ability to work effectively across different communities, neighborhoods, institutions, and stakeholder groups.

Preferred

• Experience with a citywide or large-scale campaign involving family outreach, benefits access, financial empowerment, public health, civic engagement, or another effort requiring coordinated engagement across multiple communities.
• Experience working with expecting or new parents and/or with hospitals, healthcare providers, public benefits programs, early childhood systems, tax preparation providers, or financial counselors.
• Experience working with New York City community-based organizations and communities across the five boroughs.
• Experience developing or facilitating training, tools, or technical assistance for frontline staff or community partners.
• Experience with CRM, SMS, data, or other systems used to support and track large-scale outreach and engagement.
• Experience with children’s savings, asset building, financial empowerment, or early wealth-building programs preferred but not required.

Benefits

• The salary range for this position is $123,200 - $150,900 annually. NYC Kids RISE offers a comprehensive benefits package, including 30 days of paid time off (15 vacation days for new employees, increasing with tenure; five personal days; and two annual one-week office closures, in early July and late December), plus sick time and holidays.
• Benefits also include medical, dental, vision, life, and short- and long-term disability insurance; a healthcare FSA with an employer contribution; a dependent-care FSA; and a 401(k) with a 4% employer match after one year of service.