Senior Business Development and Marketing Strategist - Corporate at Perkins Coie | San Francisco, CA | $142K/yr – $271K/yr

Perkins Coie

Senior Business Development and Marketing Strategist - Corporate

San Francisco, CA (Hybrid)

$142K/yr – $271K/yrSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own the strategic marketing and business development agenda for practice groups and sectors, turning client insights and market trends into multi-month plans, cross‑practice campaigns, and measurable ROI.

Growth ownership: translate strategy into initiatives with clear goals, timelines, and ROI using client feedback and market intelligence.
Cross-functional leadership: align with senior marketing leadership, administrators, and sector chairs to drive integration and operational excellence.
Campaign and pursuit leadership: oversee sector-focused campaigns, RFPs, and thought leadership that shape market positioning.

Job Description

Responsibilities

Lead development and execution of strategic marketing and business development initiatives for assigned practice groups and industry sectors to drive revenue and strengthen client relationships
Act as a strategic advisor to assigned practice and sector leaders, identifying growth opportunities using client insights and market trends
Manage complex, cross-functional initiatives utilizing data, client insights, and market trends to inform planning and campaign development
Mentor and guide administrators and other team members to foster a high-performing, client-focused environment
Collaborate with senior Marketing Leadership and other business services teams to ensure integration, innovation, and operational excellence
Develop and lead annual marketing and business development plans including budgets for assigned practices/sectors
Identify emerging client needs, market trends, and risks to shape proactive campaigns and market positioning
Translate strategy into actionable initiatives with clear goals, timelines, and measurable outcomes
Advise practice and sector chairs with insights grounded in market intelligence and client feedback
Lead conception and execution of sector-focused campaigns, thought leadership, and client programs

Requirements

Significant experience (10-plus years) in legal or professional services marketing, business development, or strategy
Bachelor’s degree required; advanced degree (MBA, JD) preferred
Strong record of working with leadership and key stakeholders
Experience with corporate and transactional-related practices preferred
MS Office Suite; Marketing technology including Salesforce, Foundation

Nice to Have

MBA or JD preferred
Prior experience supporting corporate and transactional-related practices preferred
Growth mindset and ability to lead in fast-paced environment
Strong leadership and influencing skills with senior stakeholders

Benefits

annual discretionary bonus
401(k) plan
medical, dental, and vision insurance
accrued paid time off starting at 20 days annually
personal medical and parental leave
up to 10 paid holidays
family care benefits
health benefits through one of the 100 Best Companies to Work For

Perkins Coie

3.3 Glassdoor

Perkins Coie is a leading international law firm that is known for providing high value, strategic solutions and extraordinary client service on matters vital to our clients' success. With more than 1,200 attorneys in offices across the United States, Europe, and Asia, we provide a full array of corporate, commercial litigation, intellectual property, and regulatory legal advice to a broad range of clients, including many of the world's most innovative companies and industry leaders as well as public and not-for-profit organizations.

Founded in 1912

Seattle, Washington, USA

2.9K employees (76 in marketing)

www.perkinscoie.com

44% recommend to a friend

66% CEO approval