Senior Business Analytics Analyst (Marketing)

USA (Hybrid)

$85K/yr – $100K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own data-driven productivity and sales analytics for a defined business group, turning reports into actionable tweaks for rep performance, lead prioritization, and campaign optimization.

  • Measurement and reporting of productivity and sales metrics to drive campaign and process improvements.
  • Translate data into insights and recommendations for rep productivity, lead prioritization, and sales effectiveness.
  • Communicate findings to stakeholders and resolve report or visualization issues to keep analytics running.

Job Description

Responsibilities

  • Responsible for the measurement, analysis and reporting of productivity and sales metrics within an assigned business group. Handles report construction and projects with a high level of priority or difficulty.
  • Execute and analyze lead prioritization and automated engagement actions.
  • Develop insights and understanding of business performance based on data and statistical methods.
  • Communication and presentation of reports and in-depth analysis, including recommendations for optimizing campaigns, business processes and sales efficiencies.
  • Provide analytics and improvement recommendations related to rep/agent productivity, sales metrics, process efficiencies and strategy forecasts.
  • Maintain a thorough knowledge of the business and systems within the supported group; analyze systems and sales processes.
  • Resolve technical issues, such as report/query malfunction, lapse in visualization stability/functionality and lead distribution mechanics.
  • Assist team members as needed.

Requirements

  • Bachelor’s degree in a business-related field or equivalent experience.
  • Five years of experience in data analytics, process improvement or other relevant work.
  • Advanced understanding of data tools for visualization, extraction, modeling, CRM solutions and SQL.
  • Analytical and problem-solving skills to perform high-level analysis and resolve technical issues.
  • Communication and presentation skills for delivery of reports and analysis.
  • Ability to multi-task and work as part of a team in a dynamic and complex environment.
  • Proficiency using MS Office (Word, Excel, PowerPoint).

Preferred

  • Background in the insurance/financial services industry.
  • Experience using Hadoop/Hive, Tableau, SQL, Salesforce.com.
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Aegon

3.8 Glassdoor

People are living longer, and we are excited about the possibilities this brings. We see longevity, aging, and changing life patterns as an opportunity for our customers, our employees, and society as a whole. And we want to support everyone in building the financial means to explore the possibilities and challenges of a long and varied life. As an international financial services group, we unite a diverse range of businesses that, together, help millions of people around the world live their best lives by offering a broad mix of investment, protection, and retirement solutions.We create long-term value for our shareholders and other stakeholders through fully owned businesses, partnerships, and strategic shareholdings. Our portfolio includes fully owned subsidiaries in the US and UK, and a global asset management business; as well as partnerships in Brazil, China, France, Spain and Portugal. In the Netherlands, we generate value through our strategic shareholding in a market-leading insurance and pensions company.

Founded in 1983
Hoofddorp, North Holland, NLD
41K employees (3,220 in marketing)
69% recommend to a friend
64% CEO approval

Traffic Signals

Monthly Visitors
79.3K
Traffic Source Mix
Search
23.8%
Direct
54.3%
Referral
15.2%
Social
6.1%
Paid
0.5%

Headcount Trend

Current headcount: ~41.3K

Marketing Team

Marketing Team Size
3,180 (8% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$760M
Last Raise
$760M
Post IPO Debt, 2 years ago

Funding History

  • Apr 2024
    Post IPO Debt • $760M

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