
Senior Analyst, Business Analysis and Insights - Campaign Measurement
Walmart
Los Angeles, CA (On-site)
USA
Posted 2 weeks ago
At Curriculum Associates, we believe in the potential of every child and are changing the face of education technology with award-winning learning programs like i-Ready that serve a third of the nation’s K–8 students. For more than 50 years, our commitment to making classrooms better places, serving educators, and supporting accessible learning experiences for all students has driven the continuous improvement of our innovative programs. Our team of more than 2,500 employees is composed of lifelong learners who stand behind this mission, working tirelessly to serve the educational community with world-class programs and support every day.
Summary:
Senior Business Analysts are trusted partners to the business functions they serve. Their credibility as advisors
rests on expertise they actively build and apply: deep knowledge of CA’s organizational ecosystem, fluency in how
peers and the broader industry tackle the same challenges, and command of the functional discipline itself - the
frameworks, standards, and emerging practices that define what good looks like. This combination is what allows
them to bring recommendations grounded in both CA’s context and a wider reference point. Sr. BAs shape how
problems are framed, not just how requirements are structured. They anticipate downstream impacts before
anyone asks. They are present in the operating rhythm of the business, not just the project lifecycle. Senior BAs
also invest in the broader BA team - mentoring peers, raising the quality bar through their own work, and
contributing to the standards and methods that define how the function operates.
This Sr. BA role will serve as the trusted partner to the Marketing function, translating marketing process and system needs into clear, actionable IT requirements. Focus areas include marketing technology (martech) systems, data flows between marketing and CRM/CDP platforms, campaign and lead-management process design, and reporting/analytics infrastructure. The ideal candidate brings IT business analysis fundamentals — requirements gathering, systems thinking, SDLC/Agile delivery — plus enough marketing domain fluency to partner credibly with Marketing stakeholders, and works cross-functionally with Marketing, Sales Operations, and IT delivery teams to scope and deliver system and process improvements.
Essential Duties/Responsibilities:
Business Partnership & Stakeholder Engagement
business’s operating rhythm, not just project ceremonies.
context well enough to anticipate needs before they’re articulated.
produce decisions, not just documentation.
know when to bring in IT Business Partnering leadership or peer domain BAs to reach the right outcome.
examples to the broader BA practice.
Requirements & Problem Definition
may not have fully surfaced.
solutions - with minimal rework from QA or development.
every piece of work, not just strategic conversations.
Delivery Collaboration
attributable to gaps.
· Lead UAT coordination: own coverage, quality, and completeness across multiple teams and workstreams. · Drive post-deployment validation and change management; track adoption, surface issues before they compound, and stay present until solutions are working as intended. Domain Knowledge & Documentation · Own the accuracy, currency, and depth of process maps and documentation across the entire assigned domain - beyond individual project cycles. · Build and apply contextual experience within the assigned domain: understanding why current processes and rules exist, what’s been tried before and what happened, where the recurring pain points are, and how the domain has evolved. · Recognize patterns that come with domain experience - downstream impacts that aren’t obvious without context, approaches that were tried and didn’t work, trends that signal where the domain is heading - and use that recognition to sharpen requirements and surface risks early. Knowledge Engineering & AI Enablement · Own the domain-level knowledge base: business rules, process maps, and entity definitions structured for reuse by both human practitioners and AI tools. · Design multi-step AI-assisted workflows for domain-level tasks; define the sequencing, inputs, outputs, and validation checkpoints for each. · Set validation standards for the domain - documented criteria for what ’good enough’ looks like for AI-assisted outputs on each class of task (stories, epics, test cases, etc.). · Build and maintain a domain-level agent-readiness map: which tasks are agent-assisted, which require human judgment, and why - reviewed quarterly. · Conduct periodic agent accuracy reviews; diagnose systematic errors at the root cause - missing context, rule gaps, prompt quality - not just surface symptoms. Strategic Contribution · Proactively identify functional-level gaps and opportunities; bring recommendations with supporting rationale, not just observations. · Drive improvements to BA team standards, templates, and toolkits; identify gaps and propose enhancements to the practice. · Contribute to BA hiring, onboarding, and community of practice as an active participant and knowledge contributor.
Benefits and Pay Range:
Pay Range – This role’s range is $81,500 - $139,500. The wage range for this role takes into account the wide range of factors that Curriculum Associates considers in making compensation decisions based on our Compensation Philosophy. Actual base pay within that range will vary based upon several factors including, but not limited to, prior experience and relevant skill sets. At Curriculum Associates, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances for each case. This role is also eligible to participate in the company bonus plan. The Company recognizes that minimum wage varies by location and will ensure all compensation decisions comply with applicable state and local laws.
Benefits – Benefit eligible employees (and their families) are covered by medical, dental, vision, and basic life insurance. Employees can enroll in our company’s 401k plan and receive an employer match. Employees have access to a flexible vacation and sick policy in addition to twelve paid holidays and a winter office closure between Christmas and New Year's, as well as a number of additional perks and benefits.
Curriculum Associates, LLC is an equal opportunity employer. Curriculum Associates will not discriminate against any employee or applicant for employment based on any legally-recognized basis, including, but not limited to: race (including ancestry, national origin, ethnic characteristics, interracial marriage or association, and traits historically associated with race such as hair texture and protective hairstyles), color, religion and creed (including all aspects of religious observance, practice and belief), sex (including pregnancy, lactation, childbirth or related medical conditions, breastfeeding, sex assigned at birth, difference of sex development and variations of sex characteristics), affectional or sexual orientation, gender identity or expression, age, citizenship or immigration status, physical or mental disability, genetic information (including testing and characteristics), veteran or uniformed servicemember status or any other status protected by federal, state or local law.
If you need special assistance or an accommodation for a disability in order to apply for a posted position, please contact our People and Culture department at people@cainc.com for US based job postings. Contact people-india@cainc.com for India job postings.
US-based Candidates:
Curriculum Associates uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit: https://www.e-verify.gov/employees/employee-rights-and-responsibilities
Information that you provide when applying for employment with Curriculum Associates, LLC may be subject to the California Privacy Rights Act.
At Curriculum Associates, we believe in the potential of every child and are changing the face of education technology with award-winning learning programs like i-Ready that serve a third of the nation’s K–8 students. For more than 50 years, our commitment to making classrooms better places, serving educators, and supporting equitable learning experiences for all students has driven the continuous improvement of our innovative programs. Our data-driven, research-backed cloud technology products transform how students learn, creating an environment where every child can thrive and rise to their potential.Based in North Billerica, Massachusetts, and with offices and remote employees throughout the United States, Curriculum Associates has been awarded many recognitions as a top employer. Our team of more than 2,500 employees is composed of lifelong learners who stand behind this mission, working tirelessly to serve the educational community with world-class programs and support every day. If this speaks to you, we welcome you to explore opportunities on our team.
Posted range
$82K/yr – $140K/yr
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