Responsibilities

• Validate Braze architecture, event taxonomy, trigger logic, and journey design for scalability and maintainability.
• Identify and address common post-launch failure points before they surface.
• Define an early optimization framework and prioritization approach.
• Provide senior, client-facing leadership in optimization and decisioning conversations.
• Coach and review the internal team’s work, shifting from correction to validation over time.
• Establish measurement approaches and guardrails for sustainable growth within the platform.

Requirements

• 8+ years in marketing automation / CRM platforms, with 4+ years hands-on in Braze
• Participation in multiple Braze go-lives and ownership of post-launch optimization for those programs
• Braze Practitioner Certification required
• Strong understanding of post-launch realities: data issues, journey sprawl, trigger misuse, and customer pressure.
• Deep expertise in Braze architecture and decisioning standard methodologies.
• Validated ability to lead client conversations at a senior level.
• Experience coaching in-flight teams in live environments.

Preferred

• Braze Strategist, Developer, or Technical Architect Certification strongly preferred (or ability to demonstrate equivalent experience)

Benefits

• We offer a comprehensive benefits package including medical, dental, 401(k), paid holidays, vacations, and more.