Responsibilities

• Develop innovative strategies and approaches to increase consumer awareness, understanding and engagement in government programs (e.g. Health Insurance, Child Support, Employment, Education).
• Lead the planning and implementation of integrated communications strategies/tactics across multiple platforms, including print, digital, and social media.
• Work hand-in-hand with MAXIMUS Project Teams and key stakeholders to develop, manage and deliver communication products and services.
• Support business development initiatives and high level meetings with existing and potential future clients.
• Manage Business Development activities for target accounts/markets (e.g., capture planning, proposal writing, pricing, partnerships).
• Develop briefs and/or presentations in support of new business opportunities.
• Maintain current understanding of trends and directions affecting the target health and/or human service markets.
• Project Management.
• Ensure sound management of client delivery: scope, approaches, timelines, budgets, resources and quality.
• Manage profit and loss (P&L) for assigned accounts, markets or territories.

Requirements

• 5-7 years of experience in brand strategy, integrated marketing, campaign strategy, content marketing, or related disciplines.
• Experience developing and executing integrated B2B or B2G marketing campaigns.
• Strong understanding of brand positioning, storytelling, audience strategy, content, digital marketing, and campaign development.
• Demonstrated ability to independently lead projects and campaigns while working within a broader marketing strategy.
• Ability to translate complex technology, business, or mission concepts into clear, compelling marketing narratives.
• Strong strategic writing, presentation, and communication skills.
• Ability to collaborate across creative, digital, content, social, communications, events, media, and business teams.
• Proficient with Salesforce, HubSpot or other CRM tools and analytics including AI automation platforms.
• People leadership skills are not required for this Role.
• Bachelor's degree in related field required.