Responsibilities

• Champion the development of compelling creative briefs, infused with a human-centric perspective and surprising insights to drive breakthrough ideas that inspire creative teams and lead to tangible action
• Craft and refresh brand strategies from the foundation up to create fresh, ownable, and impossible to imitate brand positioning
• Lead research initiatives, creating research plans, crafting discussion guides, and executing in-depth interviews with key stakeholders, consumers, and industry influencers to unearth insights that inform strategic direction and audience segmentation
• Cultivate a profound understanding of our clients' target audiences, delving into psychographic nuances and creating compelling ways to move from segmentation into real recommendations
• Lead with a creative-first approach to strategy where storytelling is at the center of every strategy
• Create messaging matrices, feature and benefit frameworks, product positioning, and other communications guides to bridge strategy and creative execution
• Collaborate seamlessly with the Connection Strategy team to architect consumer decision journeys, serving as the linchpin in shaping go-to-market strategies, campaign blueprints, and channel optimization tactics for seamless integration and maximum impact
• Maintain a relentless pursuit of knowledge, immersing oneself in the ever-evolving landscape of culture and industry trends, continually expanding expertise to serve as a beacon of strategic foresight and thought leadership
• Play a pivotal role in the evolution and refinement of SixSpeed's strategic frameworks, processes, and capabilities, driving continuous improvement and fostering a culture of strategic excellence and innovation
• Leverage advanced data analytics capabilities to distill complex datasets into actionable insights, empowering informed decision-making and guiding strategic direction with precision and clarity

Requirements

• Extensive expertise in brand strategy, brand positioning, audience segmentation, and creative strategy in an agency setting with a proven track record of success
• Mastery of brand principles, consumer behavior dynamics, culture, and emerging market trends, coupled with proficiency in market research methodologies and analytical tools
• Outstanding communication abilities, both written and verbal, with a knack for crafting compelling narratives and presenting strategic recommendations with confidence and impact
• Exceptional strategic thinking and problem-solving skills, enabling you to navigate complex challenges and uncover innovative solutions
• A collaborative leader with a demonstrated ability to guide and nurture high-performing teams, fostering a culture of excellence and innovation