Responsibilities

• Lead day-to-day brand strategy efforts, including writing creative and tactical project briefs, providing strategic guidance during the creative development and review process, and helping sell in ideas and work to clients
• Lead development of strategic deliverables, such as POVs, message maps, and consumer journeys
• Serve as the subject matter expert on the target audience and assist with market research efforts to uncover target insights, including primary and secondary research methods
• Conduct competitive analysis and monitoring to identify threats and opportunities for the brand
• Partner with cross-discipline and cross-agency team members to ensure the dots are connected across channels and tactics
• Determine success metrics and partner with data and analytics team on identifying and applying performance learnings
• Assist with leading annual brand and tactical planning efforts
• Develop powerful presentations to communicate strategies and recommendations to internal teams and clients
• Build strong relationships with clients
• Provide guidance and oversight to junior team members

Requirements

• 3-5 years in a strategy role in advertising or marketing
• Experience in healthcare or pharmaceutical marketing preferred
• Experience with marketing to healthcare professionals (HCPs) a plus
• Strategic thought leader with ability to use consumer insights, data, and other inputs to inform the development of strategies and plans
• A strong and effective communicator (written and verbal)
• Expert level attention to detail and strong organizational skills
• Self-motivated and resourceful, with the ability to problem-solve and get things done
• Collaborative with the ability to partner closely with cross-discipline team members
• Ability to successfully work with and guide senior-level clients and internal agency teams

Benefits

• Medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.