Senior Brand Strategist at Microsoft | Mountain View, CA | $106K/yr – $223K/yr

Microsoft

Senior Brand Strategist

Mountain View, CA (Hybrid)

$106K/yr – $223K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Lead branding and narratives for the MAI Microsoft AI program, aligning research, science, and culture across product, marketing, and studio.

Translate MAI\'s research portfolio into semi-annual brand moment calendars aligned to the product roadmap.
Must-have: 6+ years branding/strategy experience at a branding agency or with product marketing
Standout: Technical fluency in AI/ML to translate research milestones into audience narratives

Job Description

Lead branding and narratives for the MAI Microsoft AI program, aligning research, science, and culture across product, marketing, and studio.

Partner with cross-functional teams to build a coherent portfolio narrative of MAI research and scientific initiatives.
Steward relationships across AI product leads, marketing, and MAI Creative Studio to fit into a larger story.
Lead or contribute to workshops and training on brand strategy and expression.
Translate MAI's research portfolio into semi-annual brand moment calendars aligned to the product roadmap.
Translate technical milestones into audience-friendly narratives that drive understanding and trust.
Anticipate major research moments and build communications plans across channels.
Serve as connective tissue between Creative Studio, product marketing, and research teams to maintain brand voice and credibility.
Guide briefs and engage cross-company stakeholders to execute campaigns.
Track brand perceptions with UXR/Insights studies to support MAI strategy.
Collaborate with internal teams and agencies to support research and insights workflows as needed.
Monitor brand performance and identify opportunities across the portfolio.
Lead or support naming across Models, Research, and other MAI portfolio work.
Direct naming rhythm and approvals with senior management and external partners.
Drive approvals with senior leadership for naming and brand initiatives.

Microsoft

Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting in differences. Because impact matters. Microsoft operates in 190 countries and is made up of approximately 228,000 passionate employees worldwide.

Founded in 1975

Redmond, Washington, US

237K employees (11,715 in marketing)

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