Responsibilities

• Lead and support brand strategy engagements, from insight through positioning, architecture, and messaging
• Build brands from the ground up—defining what they stand for, how they show up, and why they matter
• Develop clear, actionable brand frameworks, narratives, and guidelines that can scale
• Shape early-stage brand opportunities, including positioning territories, naming, and foundational storytelling
• Design and conduct research to inform strategy, including IDIs, founder interviews, store visits, and competitive audits
• Synthesize market, cultural, and consumer insights into sharp, usable strategic direction
• Quickly validate ideas and directions through scrappy but effective methodologies
• Partner closely with creative, design, and account teams to bring brand strategy to life
• Ensure strategic integrity across all touchpoints, from identity to campaigns
• Contribute to ideation, helping teams find the most distinctive and ownable ways a brand can show up

Requirements

• ~6–10+ years in brand strategy, planning, or consulting roles, ideally with exposure to early-stage or high-growth brands.
• Available for contract basis engagement.

Preferred

• Builder: You have real experience taking brands from zero to one—not just optimizing what already exists.
• Strategic Thinker: You bring structure to complexity, distilling inputs into clear, compelling frameworks and directions.
• Culturally Tuned-In: You have a strong pulse on the consumer landscape, especially within retail, DTC, and consumables, and understand how brands can earn attention and relevance.
• Research Fluent: You’re comfortable designing and conducting research—from IDIs to in-market immersion—and know how to turn findings into action.
• Story Shaper: You can articulate positioning, narratives, and messaging in a way that’s both strategic and creatively inspiring.
• Collaborative: You work seamlessly with creatives, founders, and cross-functional teams, influencing without ego.
• Communicative: You’re clear, confident, and persuasive—both in writing and in the room.
• Adaptable: You’re comfortable working on a contract basis and navigating fast-moving, early-stage environments.