Senior Brand Strategist at Archer | Memphis, TN

Senior Brand Strategist

Memphis, TN (Remote)

Salary Not AvailableSenior Level4+ years expFull time

Posted 6 months ago

Job Summary

Drive brand strategy and messaging for client projects as a strategic lead, owning from brief to delivery and guiding cross-functional teams.

Develop and drive brand architecture, positioning, and strategic direction from brief to delivery.
Must-have: 4+ years in an agency strategic role with proven messaging work.
Standout: Client-facing ideation sessions and cross-functional collaboration across creative teams.

Job Description

Developing brand architecture, positioning, strategy and messaging frameworks; championing the strategy from inception through execution of creative work
Drafting creative briefs, strategic POVs and presentations
Understanding clients' business, target audiences and factors relevant to the brand's growth
Analyzing research, data and trends, and synthesizing into insights and strategic direction
Creating comprehensive, competitive reviews and situational analyses
Briefing and collaborating with teams across creative and communications planning
Leading client-facing ideation and brainstorming sessions, with support
Staying up to date on consumer research, market trends and industry news, and sharing findings with teams and clients

4 years of experience in a strategic role; agency experience required
Analytical and creative problem-solving mindset; also comfortable in ambiguity and able to form strategic hypotheses with minimal but sufficient information
Desk research: sourcing and applying secondary research such as reports, statistics and articles to develop creative strategies
Research design: writing survey questionnaires and/or interview discussion guides; determining appropriate methodologies to meet objectives
Exceptional writing skills, with a command of nuance and artful editing with brevity
Clear and precise communicator, curious and receptive listener
Strong presentation skills
Generalist collaborator who can work well alongside creatives, public relations, social media strategists and communications planners
Ability to clearly and concisely present and support viewpoints with sound rationale—balancing the confidence to voice informed perspectives with the humility to reconsider when wrong.

Syndicated research: experience with social listening tools a plus, but not required

Archer

3.7 Glassdoor

Archer is designing and developing electric vertical takeoff and landing aircraft for use in urban air mobility networks. Archer’s mission is to unlock the skies, freeing everyone to reimagine how they move and spend time. Archer's team is based in Santa Clara, CA. To learn more, visit www.archer.com.

Founded in 2020

San Jose, California, USA

1.6K employees (80 in marketing)

www.archer.com

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83% CEO approval