Brand Marketing Specialist (Remote)
Aeroflow Health
Asheville, NC (Remote)
In-houseMid level3+ years exp.
19 hrs ago
Senior Brand Planner
Chicago, IL (Hybrid)
Salary Not AvailableSenior Level5+ years exp
Posted 5 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the brand planning journey from strategy to creative execution, turning research and client insights into a single guiding idea for campaigns, briefs, and workshops.
- Brand Strategy & Big Idea: Build a strategic foundation that informs campaigns, media, and content across channels.
- Workshop & Brief Leadership: Organize client/internal sessions and distill input into a compelling creative brief.
- Research-led Positioning: Lead and synthesize research, present POVs, and align the team and clients for the next phase.
Job Description
- Develop brand strategy and apply the strategy to guide broader teams to developing campaign, creative, media/channel and content development based off that strategic foundation
- Take the lead in organizing content or stimulus for client workshops, internal work sessions or brainstorms with creative teams
- Transform client assignments into innovative and inspiring creative briefs and conduct briefings, distilling all that you know into a singular, strategic idea for creative teams to work from
- Lead research projects on behalf of your client team and in partnership with any research stakeholders (internal/external)
- Analyze and distill research, develop points of view, and present findings and points of view to set the team or client up for success in the next phase of the project
- Develop client relationships as planning lead for your brands, pushing and challenging clients to guide strategic work through to creative
- Assist the Planning Director in creating consumer journeys, brand positioning, brand identity and messaging, and communication architecture
- Assist the Planning Director in new business pitches
- Oversee junior planners’ work when necessary and provide mentorship on creative brief writing and presentation development in the department
HLK
We build brands that refuse to sit still. Brands rooted in insights and strategy, powered by people, that are constantly in motion. Because it’s people — us, our clients and our customers — who shape a brand’s identity, amplify its triumphs and inspire its next move. So, we obsess over our people who are constantly listening to all the ways brands are being considered, challenged and celebrated.In an ever-changing landscape, we’re dedicated to growth and helping brands evolve – pushing boundaries and challenging conventions – in the midst of change and uncertainty. We’re building brands that move people.
