Responsibilities

• Develop brand strategy and apply the strategy to guide broader teams to developing campaign, creative, media/channel and content development based off that strategic foundation
• Take the lead in organizing content or stimulus for client workshops, internal work sessions or brainstorms with creative teams
• Transform client assignments into innovative and inspiring creative briefs and conduct briefings, distilling all that you know into a singular, strategic idea for creative teams to work from
• Lead research projects on behalf of your client team and in partnership with any research stakeholders (internal/external)
• Analyze and distill research, develop points of view, and present findings and points of view to set the team or client up for success in the next phase of the project
• Develop client relationships as planning lead for your brands, pushing and challenging clients to guide strategic work through to creative
• Assist the Planning Director in creating consumer journeys, brand positioning, brand identity and messaging, and communication architecture
• Assist the Planning Director in new business pitches
• Oversee junior planners’ work when necessary and provide mentorship on creative brief writing and presentation development in the department

Requirements

• Five to eight years of relevant advertising/marketing experience, ideally in brand planning, strategy or research
• Experience developing creative briefs and strategic frameworks for programs, campaigns and messaging/content
• Research skills, including methodology development and ability to make recommendations off of research findings
• Experience preparing proposals to sell in new work and developing new business pitch materials
• Experience with brand positioning, audience research and insight development, campaign platform and message development, digital and channel strategies, building customer journeys, and campaign ecosystem