Responsibilities

• Own Brand Strategy and Positioning: Develop, document, and steward a brand strategy that is clear, differentiated, and built to scale, covering positioning, messaging architecture, audience segmentation, and long-term brand equity goals.
• Translate brand strategy into actionable annual and quarterly plans with defined KPIs, owners, timelines, and accountability checkpoints.
• Ensure consistency of brand voice, tone, and visual identity across all channels, partners, and touchpoints.
• Monitor brand health metrics and competitive positioning; bring forward insights and recommendations with the rigor of someone who does not accept what the dashboard shows at face value.
• Lead Partnership and Sponsorship Marketing: Own the day-to-day management and strategic activation of Webull's sports and media partnerships, including sponsorships, co-branded campaigns, and event marketing.
• Develop activation plans that convert partnership assets into measurable brand and business outcomes, not just impressions.
• Build and maintain strong relationships with external partners, serving as the primary brand steward in those relationships.
• Collaborate with the broader marketing team to ensure partnership assets are integrated into campaigns, product moments, and growth initiatives across channels.
• Track and report on partnership performance with full accountability for ROI; present findings and recommendations to leadership.
• Drive Cross-Functional Brand Accountability: Serve as the Brand team's primary integration point with Marketing, Product, Design, Compliance, and external agencies to ensure brand standards are upheld and brand strategy is embedded in every major initiative.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree a plus.
• 6-10+ years in brand marketing, integrated marketing, or partnership marketing.
• Proficiency with project management tools; Wrike experience is a plus.

Preferred

• Experience in financial services, consumer fintech, or a high-profile consumer brand strongly preferred.

Benefits

• Comprehensive Health Coverage: 100% paid medical and dental insurance for employees and dependents, vision insurance, and more!
• Financial Support: 401(k) match, commuter benefits for NY positions, and short-term disability coverage.
• Work-Life Balance: Generous time off that increases with tenure, paid parental leave, personal days, sick time, volunteer days and company holidays.
• Wellness & Pet Care: Fitness and wellness benefits, plus pet insurance for your furry friends.
• Investing in Your Future: Tuition reimbursement to pursue relevant degrees, certifications, and training.