Social media marketing ownership with AI assisted workflows across platforms, paid campaigns, community, events, and in-store support.

• Implement social media marketing strategies that align with business goals and objectives, collaborating with the Marketing team and executive leadership.
• Create and curate engaging content for social media platforms (Instagram, Facebook, TikTok, Twitter, LinkedIn, etc.), including posts, stories, videos, and interactive content.
• Manage and grow all social media accounts, driving engagement, audience growth, and brand awareness.
• Leverage AI-powered tools to enhance content creation, campaign planning, audience targeting, and marketing efficiency while maintaining brand voice and quality standards.
• Optimize social media content for better reach, engagement, and SEO performance.
• Manage paid social media campaigns (Facebook Ads, Instagram Ads, etc.) to drive targeted traffic, engagement, and conversions.
• Oversee community management, interacting with followers, responding to comments, and fostering brand loyalty through meaningful social interactions.
• Utilize AI-powered marketing tools to accelerate content creation, campaign development, audience building, and performance optimization while maintaining brand standards and authenticity.
• Develop and refine AI-assisted workflows to improve marketing efficiency, content production, and campaign execution across multiple channels.
• Evaluate emerging AI technologies and recommend innovative applications that enhance customer engagement, social media growth, and overall marketing performance.

Note: This summary is a subset of the responsibilities provided.