Senior Brand Marketer

New York City, NY (Hybrid)

$110K/yr – $130K/yrSenior Level4+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the visual system and brand surface across print and digital, partnering with PMM to translate messaging into accessible, conversion-ready visuals at speed.

  • Design system ownership for templates, components, and guidelines that scale across websites, decks, print, and events
  • Core surface elevation of stepful.com and employer site with WCAG 2.1 AA accessibility and conversion-focused layouts
  • Close collaboration with PMM and Growth to produce rapid launch visuals and campaign assets

Job Description

Responsibilities

  • Own Stepful's applied brand across all marketing surfaces — marketing websites, landing pages, decks, one-pagers, digital assets, print, swag, and event collateral
  • Build and maintain a unified print and digital marketing design system — templates, components, and guidelines that let the team produce on-brand work without bespoke design each time
  • Rebuild and elevate our core marketing surfaces on that system, including stepful.com marketing pages, our employer-facing site, sales decks, and core collateral
  • Partner with our Product Marketing Manager in a tight working rhythm — they supply message and positioning, you deliver the visual form, with fast turnaround on launches and campaigns
  • Design polished, on-voice B2B client-facing materials that are accessible by default (WCAG 2.1 AA)
  • Design landing pages and campaign assets for paid and lifecycle marketing, partnering with Growth on conversion experiments
  • Bring print, swag, and event collateral production in-house with a consistent visual identity
  • Raise the bar on brand consistency across every touchpoint as Stepful scales

Requirements

  • 4+ years of brand or marketing design experience with a portfolio spanning both print and digital work
  • Experience architecting marketing design systems — templates, components, and guidelines — not just producing within them
  • Exceptional craft in typography, layout, and visual identity
  • Strong digital design skills, including Figma and modern web tooling (e.g., Webflow), with a solid grasp of responsive and conversion-oriented design
  • Working knowledge of accessible design and WCAG 2.1 AA standards
  • Ability to manage many concurrent projects at speed without letting quality slip
  • Strong collaboration instincts — you thrive on translating a partner's messaging into visuals and iterating quickly on feedback

Preferred

  • motion design, animation, or video editing skills
  • designed enterprise or B2B sales collateral
  • worked in EdTech, healthcare, or another mission-driven industry

Benefits

  • Meaningful Equity Stake
  • Subsidized Medical, Dental, and Vision insurance plan options
  • 401(k)
  • FSA, HSA and commuter benefits
  • Open vacation policy, including:
  • Guidance of 15 days PTO annually
  • Stepful closed the last week of December
  • 15 work-from-anywhere days
  • 10 public holidays observed for 2026
Stepful logo

Stepful

Our mission is to empower communities with accessible pathways to healthcare careers, regardless of background or circumstance.Our healthcare staffing programs are designed to fill vacancies quickly and reduce hiring costs. We also provide medical career advancement training. Stepful specializes in training and placing healthcare professionals in various healthcare roles, including Medical Assistants, Coders & Billers, Pharma Techs, EKGs, and Phlebotomists.

Founded in 2021
New York, New York, USA
298 employees (15 in marketing)