Responsibilities

• Own the strategic and executional leadership of multiple large‑scale ZYN product launches annually, ensuring alignment with brand strategy, portfolio priorities, and commercial objectives.
• Set launch vision, objectives, and success metrics in partnership with senior marketing and commercial leadership.
• Lead cross‑functional launch governance, coordinating Marketing, CE&A, R&D, Operations, Legal, Finance, and Sales to deliver launches on time and in full.
• Provide senior oversight of packaging strategy and development, including architecture, claims, regulatory approvals, operational readiness, and supply chain handoff.
• Direct development of launch campaigns, positioning, and messaging frameworks, guiding creative agencies and internal teams from concept through execution.
• Ensure delivery of robust, actionable launch toolkits and briefs for downstream activation, including indirect retail and field execution.
• Manage launch budgets, timelines, risks, and dependencies; proactively identify issues and recommend mitigation strategies.
• Evaluate launch performance across sales, distribution, consumer response, and execution metrics; translate learnings into recommendations and future launch improvements.
• Partner with Strategy, Insights, and Analytics teams to incorporate consumer, market, and competitive insights into launch planning.
• Contribute to international launch readiness by developing scalable launch assets, frameworks, and best practices as needed.

Requirements

• Bachelor’s degree in Business or related field required; MBA strongly preferred.
• 7+ years of progressively responsible experience in Brand Marketing, Product Marketing, or Launch Management within Consumer Packaged Goods. Demonstrated experience leading high‑visibility launches and cross‑functional initiatives.
• Strong launch leadership with proven ability to manage complex, multi‑stakeholder initiatives.
• Advanced project management, prioritization, and risk‑management skills.
• Demonstrated expertise in packaging development and campaign leadership.
• Strong strategic and analytical capability with ability to synthesize insights into action.
• Ability to influence and lead without direct authority at senior levels.
• Excellent communication and executive‑level presentation skills.
• High level of ownership, accountability, and decision‑making judgment.
• Authorized to work in the US without sponsorship now and in the future

Benefits

• We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
• We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.
• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture where everyone’s contribution is respected; Collaborate with some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: To improve the lives of millions of smokers.