Responsibilities

• Execute distinct go-to-market strategies for a multi-tiered portfolio with both premium and value tier brands.
• Define and protect each brand’s identity within the portfolio—ensuring the premium line signals "culture and exclusivity" while the value line signals "community and accessibility".
• Develop lifecycle marketing strategies that retain customers. Segment audiences to drive "drops" to premium buyers and "bundles" to value buyers.
• Manage the brand presence on our owned websites and maximize visibility/ranking on third-party marketplaces (Leafly, Weedmaps, iHeartJane).
• Lead retail merchandising strategy across 1st and 3rd party locations to ensure strong brand presence and an optimized physical shelf experience.
• Oversee merchandising execution in Story Dispensaries ensuring company brands are the “hero” through impactful displays, product storytelling, and effective budtender education.
• Develop and manage trade marketing kits and merchandising tools that drive brand visibility and win share-of-mmind within partner and competitor dispensaries.
• Lead strategy for brand activations, from industry trade shows to consumer-facing pop-ups and music/culture events.
• Identify and negotiate strategic partnerships (collabs) and manage co-op marketing budgets to maximize reach.
• Oversee the creation of high-value content that drives organic traffic and domain authority for our specific brand keywords.

Requirements

• Bachelor’s degree in Marketing, Business, or related field preferred.
• 6+ years of brand management experience, with at least 3+ years specifically in Cannabis or CPG industries.
• Demonstrated experience managing the entire marketing mix, including CRM/Loyalty, SEO/Web, and Retail Merchandising.
• Proven ability to manage a "House of Brands" with multiple price points (Premium vs. Economy) simultaneously.
• Experience with cannabis data platforms or CPG analytics tools (Headset, BDSA, Alpine IQ) is highly preferred.
• Strong understanding of the nuances between mature markets (AZ) and license-capped/high-growth markets (MD).
• The ability to travel frequently in our Arizona and Maryland markets.

Nice to Have

• Experience with cannabis data platforms or CPG analytics tools (Headset, BDSA, Alpine IQ) is highly preferred.

Benefits

• Paid time off (PTO) including 8 paid holidays per year
• Medical, Dental, and Vision Insurance
• 401k retirement savings plan
• Company paid Short-Term & Long-Term disability
• Company paid Life Insurance
• Employee Assistance Program (EAP)
• Employee referral program
• Commuter benefits
• Product discounts
• Additional compensation incentives (tips, bonuses, etc.)