Responsibilities

• Marketing Communications: Identify new opportunities for the brand to reach consumers by staying up-to-date on emerging trends such as AEO/AI, the Creator Economy, and Paid Media, and make recommendations for vendor partnerships and working media spend • Manage agency partners to ensure seamless execution of marketing communications plans, including brand calendars, content calendars, influencer updates, and asset trafficking • Lead weekly creative reviews to ensure brand consistency across all touchpoints
• Sales Support & Shopper Marketing: Ensure comprehensive and frequent communication with Sales regarding the brand calendar, upcoming initiatives, and other key marketing updates • Lead Go-To-Market planning to ensure new distribution wins are adequately supported with marketing activation • Identify and execute shopper marketing programs designed to drive in-store velocity
• Packaging & Display: Manage pack design optimization and other packaging updates • Lead development of new display shipper opportunities and partner with Sales on planning and execution
• Public Relations: Support the Brand Director with tactical execution of public relations plans
• Product Quality: Monitor consumer sentiment around the Archer brand and Archer products • Conduct regular product cuttings to monitor Archer product quality, as well as competitive cuttings to keep the Marketing team informed on competitive offerings • Lead product optimization and product improvement efforts in partnership with R&D
• Cross-Functional & Organizational Impact: Serve as the Marketing lead for Consumer Services issues and complaints • Manage and update the Marketing budget, lead monthly reviews with Finance, and ensure the broader team regularly reviews and manages their respective areas

Requirements

• 6+ years of experience in Brand Management, CPG Marketing, or related disciplines
• Proven track record managing marketing communications and shopper marketing programs, with an emphasis on agency management
• Experience leading packaging design, in-store display development, and product innovation initiatives
• Strong understanding of retail and brand-building principles within food, beverage, or other CPG categories
• Demonstrated ability to manage budgets and partner cross-functionally with Sales, R&D, and Finance
• Excellent project management, communication, and creative judgment skills
• Highly organized, self-directed, and comfortable operating in fast-paced, high-growth environments

Benefits

• Benefits: Competitive compensation, PTO, and 100% employer-paid medical, dental, and vision insurance