Responsibilities

• Support execution of integrated marketing plans that strengthen brand awareness and consumer engagement
• Identify emerging marketing trends, technologies, and consumer opportunities that can drive brand growth
• Partner with agency teams to execute marketing communications, content initiatives, influencer programs, and campaign activations
• Lead creative review processes to ensure consistency across all brand touchpoints
• Partner closely with Sales teams to ensure marketing initiatives support commercial objectives and customer needs
• Lead Go-To-Market planning for new product launches, distribution gains, and strategic retail initiatives
• Develop and execute shopper marketing programs designed to increase trial, conversion, and in-store velocity
• Communicate marketing priorities and activation plans across internal stakeholders
• Manage packaging updates, optimization projects, and brand refresh initiatives
• Lead development of retail display programs and merchandising solutions in partnership with Sales teams

Requirements

• Bachelor's degree in Marketing, Business, or related field required
• 7+ years of experience in Brand Management, Consumer Marketing, or related CPG disciplines
• Experience within food, beverage, or consumer packaged goods industries strongly preferred
• Proven success managing integrated marketing programs and agency relationships
• Experience supporting product innovation, packaging initiatives, and shopper marketing programs
• Strong understanding of retail, consumer behavior, and brand-building principles
• Excellent project management, communication, and leadership skills
• Strong financial acumen with experience managing budgets and evaluating business performance
• Ability to influence cross-functional teams and drive results in a fast-paced environment
• Self-starter who thrives in high-growth, entrepreneurial organizations

Benefits

• Benefits: Competitive compensation, PTO, and 100% employer-paid medical, dental, and vision insurance