Responsibilities

• Act as a steward of brand equity for the Rosés portfolio in the U.S., ensuring all initiatives reinforce Maison DNA, desirability, and long-term brand value.
• Partner with Centers of Excellence (CoE) to develop content strategies and apply a strong cultural lens that increases brand relevance, engagement, and awareness across priority consumer touchpoints.
• Develop strategy for flagship brand experiences and moments that elevate the lifestyle credentials of the brand, reinforce credibility within culture, and drive emotional connection with consumers.
• Maintain a deep understanding of cultural trends, consumer behaviors, and the competitive landscape within luxury wine, using insights to inform brand storytelling, activations, and experience design.
• Collaborate with Rosé maisons to define U.S. brand strategy and objectives that build equity while supporting the delivery of the broader MHUSA strategy, in alignment with global brand direction.
• Drive U.S. brand priorities and support the development of “big ideas,” platforms, and campaigns that translate Maison strategy into impactful, locally resonant execution.
• Lead annual brand planning in collaboration with Maison, Rosé teams, Strategy & Business Planning, Consumer Connection, Trade Marketing, Commercial teams, and Insights.
• Develop and oversee brand KPIs and performance metrics that balance short-term performance with long-term brand health and ROI.
• Lead day-to-day brand management, ensuring excellence and consistency across all consumer-facing touchpoints, in close partnership with Operations, Finance, Field & Trade Marketing, and Commercial teams.
• Collaborate with Field & Trade Marketing and Commercial Marketing teams to design elevated activations, luxury POSM, and brand assets that bring brand strategy to life and enhance the moment of choice.