Senior Brand Manager at Riot Games | Los Angeles, CA | $150K/yr – $208K/yr

Senior Brand Manager

Los Angeles, CA (On-site)

$150K/yr – $208K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive global brand campaigns for Riot’s live-service games, coordinating strategy with game teams, marketing channels, and regions for a cohesive player experience.

Must-have: 6+ years in brand strategy or product marketing with integrated GTM campaign leadership.
Standout: Cross-functional leadership across regions with budget ownership and strategic influence.
Standout: Experience in live-service or strategy-driven genres and strong gaming audience familiarity.

Job Description

Responsibilities

Lead the creation of high-quality global campaigns in partnership with creative, production, and community teams
Partner with game development leadership to shape campaign strategy across sets, features, and key moments
Develop integrated, cross-platform campaign plans that express TFT’s gameplay, creativity, and evolving set fantasies
Ensure campaigns reinforce a cohesive brand identity, tone, and player promise
Partner with product, communications, social, and community teams to align on campaign narratives, publishing priorities, and evergreen programs
Collaborate with insights to inform strategy and global publishing decisions
Lead and support Regional Brand Leads through campaign cycles, ensuring global alignment and effective local execution
Provide strategic direction to guide creative development with a consistent tone, voice, and narrative
Translate insights into clear creative briefs and campaign strategies
Manage brand marketing budgets and execution, ensuring delivery on time and on budget

Requirements

6+ years of experience in brand strategy, product marketing, publishing, or equivalent roles
Experience leading integrated go-to-market campaigns from strategy through execution and measurement
Strong understanding of growth and performance marketing, with the ability to connect brand strategy to business outcomes
Proven ability to lead cross-functional teams and influence stakeholders across disciplines and regions
Strong strategic thinking, with experience translating insights into plans, briefs, and campaign direction
Experience working with gaming audiences, ideally within live-service or strategy-driven genres
Excellent communication skills, with experience aligning diverse stakeholders
Strong organizational and project management skills, managing complex timelines and dependencies

Preferred

Familiarity with TFT, Riot IP, and the strategy or live-service game landscape
Experience working with game development teams and understanding development cycles
Experience with media planning, user acquisition, or channel strategy within full-funnel campaigns
Experience managing campaigns across PC, mobile, and console
Strong awareness of digital culture and player communities
Passion for games across PC, mobile, and/or console

Benefits

Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules.
We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match.

Riot Games

4.2 Glassdoor

Since 2006, Riot Games has stayed committed to changing the way video games are developed, published, and supported for players. From our first title, League of Legends, to 2020’s VALORANT; we have strived to evolve the community with growth in Esports, and expansion from games into entertainment. Players are the foundation of Riot's community and because of them, we’re able to reach new heights.Founded by Brandon Beck and Marc Merrill, Riot is headquartered in Los Angeles, California, and has 4,500+ Rioters in 20+ offices worldwide. Riot has been featured on numerous lists including Fortune’s “100 Best Companies to Work For,” “25 Best Companies to Work in Technology,” “100 Best Workplaces for Millennials,” and “50 Best Workplaces for Flexibility.”Riot Games recruiters will never ask for money or request sensitive information, and they'll always reach out from an @riotgames.com email address. You can learn more about Riot’s interview process here: https://www.riotgames.com/en/work-with-us/interviewing-at-riot/interview-process

Founded in 2006

Los Angeles, California, USA

7.8K employees (2,633 in marketing)

www.riotgames.com

77% recommend to a friend

70% CEO approval