Responsibilities

• Lead Hefty Waste & Clean-Up brand strategy, for a large segment within the waste bag portfolio, optimizing portfolio performance to deliver profitable growth.
• Develop and lead integrated brand business plans, launch strategies, competitive positioning, media and content strategies (including digital, retail and PR/Influencers) and distribution priorities.
• Lead P&L management, investment tradeoffs, and financial performance analysis to guide decision making.
• Identify and execute insights learning plan. Translate consumer, shopper, and market insights into clear business strategies, identifying short- and long-term growth opportunities for line extension innovation and all communications including packaging.
• Lead cross functional teams across Sales, Finance, R&D, Supply Chain, and Operations to align strategy with executional excellence.
• Partner with Customer Marketing and Category Management to ensure strategies are converted into customer ready stories, selling tools, and in market execution.
• Continuously assess brand, category, and competitive dynamics, identifying risks and opportunities to refine priorities across the portfolio.
• Track and communicate brand and business performance, providing clear, concise updates on results, and implications on overall business, key initiatives, and strategic priorities to senior leadership.
• Opportunities to participate in strategic company initiatives.

Requirements

• BA/BS degree in Marketing, Business, or related field.
• 8+ years of Brand Marketing or General Management experience in CPG.
• Strong organizational skills with high attention to detail.
• Solid project management capabilities with the ability to organize and manage multiple projects simultaneously from origin through execution.
• Excellent business acumen with experience managing budgets/P&L.
• Proficiency with retailer scan data analysis programs such as Nielsen or Circana.
• Proficient in MS Office.
• Ability for some travel (10-15%)

Preferred

• MBA or other advanced degree strongly preferred.