Senior Brand Manager, Ponds & Noxzema at Evermark | Hackensack, NJ | $150K/yr – $165K/yr

Senior Brand Manager, Ponds & Noxzema

Hackensack, NJ (On-site)

$150K/yr – $165K/yrSenior Level8+ years expFull time

Posted 5 months ago

Job Summary

Drive marketing strategy and annual plan for Evermark, coordinating budget, go-to-market for innovations, and cross-channel execution.

Own the full annual plan, KPIs, and in-market optimization.
Must-have: 8+ years in marketing with P&L and integrated campaigns.
Standout: Startup-style execution across multi-brand, retailer, and agency partners.

Job Description

Responsibilities

Develop annual marketing plan that lives into business strategy and financials, and continually optimize throughout the year
Manage execution of full year marketing plan including paid, PR, consumer promotions, social, and influencers
Develop communication and content strategy
Brief Innovation & Equity team to develop exceptional creative and ensure consumer-facing material on strategy
Manage media buying, PR, influencer, and social agencies
Develop go-to-market plans for innovation items
Manage presence on brand.com and retailer.com to ensure visual consistency and content accuracy
Develop content and storytelling for retailer presentations
React & adapt to in-market performance based on insights from strategy and analytics team
Set and track against marketing KPIs

Requirements

8+ years Marketing & Business experience, with emphasis in P&L management and Integrated Marketing, and preference for experience working in a startup company environment
BA in marketing/communications/business (or equivalent experience)
Strong understanding of brand and marketing fundamentals – marketing planning, messaging frameworks, content strategy, content calendars, PR/Events, influencer, digital comms
Proven experience translating business strategy to marketing strategy, synthesizing data and insights
Proficient at writing crisp, inspiring creative briefs that lead to consistent and beautiful creative
Ability to plan a marketing budget consistent with the business strategy and track to it
Ability to set marketing goals, track against them, and continually optimize programs
A strong bias for action, highly self-motivated to bring ideas to life
Ability to manage multiple projects in a fast-paced environment
Experience managing people is preferred

Preferred

Positive and energetic individual with a strong business acumen, an abiding sense of urgency to achieve results.
Inquisitive individual who has a history of seeking out best practices and successfully assimilating them into their organization.
Invokes trust, collaboration, shared accountability, and continuous improvement with the ability to quickly develop trust and loyalty at all levels in the organization and with external constituents.
Knows what excellence looks like and how to get there.
Ability to develop and implement strategy, with a high bias for execution and activation, comfort with rolling up sleeves to get work done.
Demonstrated track record of problem solving and priority setting.

Evermark

Founded in 1993, Evermark owns factories in Asia and the US, along with multiple warehouses across the country to serve the company’s retail and wholesale customers. Headquartered in Suwanee, GA, Evermark employs more than 800 people at its various locations.Evermark’s mission is to optimize the creativity and passion of its people to drive innovation and instill superior design into products, ensuring the highest levels of value and quality for customers. From humble beginnings, Evermark has become a major provider of home building and renovations solutions, delivering cutting-edge offerings that challenge the status quo while enhancing the value and beauty of a home.Specifically, Evermark is a manufacturer and distributor of stair components, stile and rail wood doors, door frames, mouldings, hinges, and hardware through distribution and big box, home-center channels. For 3PL partners, owning factories in China and the U.S., means we can provide mixed containers to customers, allowing for greater flexibility such as tailoring orders based on the individual needs of our customers.

Founded in 1993

Suwanee, Georgia, USA

104 employees (9 in marketing)

www.evermark-lnl.com