Responsibilities

• Premium Brand Stewardship and Strategic Leadership: Develop and execute annual and long-range brand strategies that drive sustainable growth while protecting and enhancing Meiomi’s long-term equity, premium positioning, pricing integrity, and consumer relevance. Lead brand planning, business reviews, and strategic initiatives aligned with company objectives.
• Commercial Leadership and Cross-Functional Influence: Partner closely with Sales, distributor partners, and key retail and on-premise accounts to identify growth opportunities, strengthen marketplace execution, and align brand strategy with channel and customer realities. Influence partners across Marketing, Sales, Finance, Operations, Insights, and Innovation to drive decisions and results.
• Consumer-Centric Marketing: Develop, implement, and assess integrated consumer-facing platforms grounded in consumer insight, category dynamics, and core brand equities. Lead agency and internal partners in creating programs that build awareness, consideration, trial, and loyalty while supporting business objectives.
• Results-Driven Business and Portfolio Management: Use consumer, customer, category, competitive, and financial data to diagnose performance, identify key business drivers, and make clear strategic recommendations. Manage the brand across channels and subchannels while balancing volume, revenue, profitability, brand health, and long-term portfolio objectives.
• Innovation, Premiumization, and Pricing Strategy: Lead innovation from opportunity identification through commercialization, ensuring new products, packaging, and portfolio choices strengthen brand equity. Partner cross-functionally on premiumization, pricing architecture, portfolio management, and innovation decisions that support sustainable growth.
• Executive Communication and Strategic Storytelling: Translate complex business issues, market dynamics, and performance data into clear, concise recommendations for senior leadership and cross-functional partners. Create compelling narratives and presentations that align stakeholders around priorities, decisions, and action plans.
• Efficient Project and Organizational Leadership: Lead cross-functional teams with ownership, urgency, sound judgment, and accountability. Manage ambiguity and competing priorities, drive projects to conclusion, and ensure work is delivered on time, within budget, and against agreed objectives.

Requirements

• Bachelor's Degree (B.A.) required in Marketing, Business, or a related field.
• 8+ years of progressive brand management, marketing, or commercial leadership experience, with demonstrated success leading consumer brands.
• Wine industry experience required, including a strong understanding of the three-tier system, distributor management, trade engagement, and wine category dynamics.
• Experience managing premium wine or other premium consumer brands, with accountability for balancing growth, pricing integrity, consumer relevance, and long-term brand equity.
• Demonstrated experience with premiumization, pricing strategy and architecture, portfolio management, and innovation that supports brand positioning and equity.
• Proven ability to partner closely with Sales, distributors, retailers, and on-premise customers and to influence cross-functional stakeholders without direct authority.
• Strong strategic thinking and analytical skills, with the ability to synthesize consumer, customer, category, competitive, and financial data into actionable recommendations.
• Exceptional executive communication, presentation, and strategic storytelling capabilities, including the ability to communicate complex issues clearly and succinctly.
• Experience briefing and leading consumer, creative, media, and other agency partners to develop and execute brand-building platforms.
• Highly proficient in Microsoft Office and able to quickly learn relevant business analytics and planning tools.

Preferred

• MBA preferred but not required.
• Retailer, distributor, or customer-facing selling experience strongly preferred.