Responsibilities

• Lead brand Demand Creation strategy, annual plans and execution in-market that build equity, drive demand and deliver business outcomes.
• Orchestrate the cross-functional Pod and Integrated Agency Team (IAT) by aligning priorities, decision rights, owners and deliverables, ensuring the collective delivers one connected plan and recommendation to the business. Translate consumer, cultural, category and behavioral insights into integrated, full-funnel content and connections plans across key channels and moments.
• Champion creative excellence by partnering with internal teams and agency partners to develop distinctive, effective work that builds the brand and drives demand.
• Ensure marketing strategies reflect evolving consumer discovery behaviors, including AI- and algorithm-driven experiences.
• Strengthen brand relevance by ensuring the brand shows up meaningfully in culture, builds equity over time and remains connected to evolving consumer needs.
• Partner with the General Manager and business leaders to champion creative excellence, consistent execution and culturally relevant brand-building work. Own and steward the brand A&P investment across national, retail, non-working and owned channels, making disciplined trade-offs tied to business priorities and business outcomes. Use marketing and business performance data to establish measurement routines, optimize in-market activity and scale successful learning.
• Build a high-performing, inclusive learning culture where experts are empowered, feedback is expected and teams adapt quickly to consumer and market needs.

Requirements

• Bachelor’s degree or higher.
• 10+ years of professional experience, preferably within the Consumer Goods Industry.
• Progressive experience in brand marketing, integrated marketing, communications, consumer experience or a related discipline.
• Strong marketing and business acumen, including: experience developing brand strategy, positioning and demand-generating plans grounded in consumer, cultural, category and behavioral insights.
• Experience leading integrated, full-funnel marketing planning across the consumer journey with subject-matter experts and agency partners.
• Experience leading agency ecosystems and cross-functional experts to build integrated marketing plans and deliver against shared business objectives.
• Proven ability to influence senior stakeholders, lead cross-functional teams and create alignment without relying on formal authority.
• Ability to use marketing and business performance data to assess effectiveness, manage investment, make trade-offs and optimize against business and financial objectives.

Preferred

• Depth of knowledge in one or more Content & Connections disciplines such as media, creative/content, social, commerce, consumer experience, digital or integrated marketing.
• Experience in consumer-packaged goods or another high-volume consumer category, including exposure to retailer dynamics and consumer demand generation.
• Experience operating in or helping implement new capabilities, tools, operating models or other evolving ways of working.
• Experience championing creative excellence and improving the quality and effectiveness of consumer-facing work.

Benefits

• We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.
• Flex That Works at Kimberly-Clark
• We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in-person collaboration — helping you connect, grow, and innovate while maintaining the balance you value.