Responsibilities

• Lead the development and execution of the annual strategic marketing plan that aligns with long-term brand strategies. Accountable for crafting, presenting & implementing the Annual Business Plan.
• Manage brand budgets and P&L effectively, holding accountability for achieving business results.
• Lead development of briefs and manage the agency of record from diagnostics to strategy development to execution and evaluation. Oversee the agency relationship and identify opportunities for advancements.
• Oversee market research and competitive analysis to identify opportunities and threats.
• Collaborate with cross-functional teams to drive brand growth and achieve business objectives.
• Manage and champion innovation and new product development, collaborating with cross-functional teams to bring new products to market, while building a long-term strategy around portfolio management.
• Lead and develop a direct report (Associate Brand Manager) to foster a high-performing and collaborative environment.
• Manage relationships with key partners to achieve specific business objectives.
• Lead strategic planning & oversight of paid & owned media:
• Responsible for crafting the strategic communication plan with the broader team and agency partners

Requirements

• Education and Experience : A Bachelor's degree with 8+ years of marketing and brand-building success in the spirits, beverage, or consumer packaged goods (CPG) industries, including experience in team and brand management, consumer insights, and new product development.
• Strategic Leadership and Innovation : Ability to develop and implement long-term brand strategies while identifying market opportunities for new product development.
• Team Management and Leadership : Capability to build, lead, and mentor teams, inspiring them to achieve common goals. Effective management of agency partners to deliver on strategic objectives is essential.
• Financial Planning and Management : Advanced budget management skills, P&L accountability, and revenue management to drive business performance and forecast accurately.
• Cross-Functional Collaboration : Ability to work seamlessly with diverse teams across sales, finance, operations, and R&D to ensure cohesive brand strategies.
• Flexibility : Willingness to travel up to 30% of the time, including some weekends.

Benefits

• Total Rewards
• What We Offer Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.