Responsibilities

• Develop and implement always-on growth strategies for Drew Estate's priority brands.
• Build clear multi-year growth plans grounded in consumer understanding and focused on the critical levers capable of driving sustained brand equity growth with positive customer and consumer results.
• Move the organization beyond episodic campaigns and launches toward continuous brand management: strengthening positioning and distinctive brand assets, increasing penetration and trial, improving retention and loyalty, identifying renovation opportunities, optimizing portfolio and price-pack architecture, and improving execution at retail.
• Personally lead the strategic response when brands underperform. Diagnose the underlying consumer, competitive or commercial issue, make explicit choices about what must change, redirect resources where necessary and establish measurable turnaround plans.
• Define the multi-year audience and develop master plan necessary to meet Drew Estate’s core brand growth plans, partnering with the Consumer Growth and Consumer Experience teams to recruit qualified adult cigar consumers to grow Drew Estate’s raving fan base.
• Establish priority consumer audiences, emerging whitespace opportunities, sizes of prize, and leverage insights to translate those plans into audience growth.
• Shape the audience acquisition strategy by establishing size-of-prize, cohort growth prospects, and business opportunity, collaborating with the Consumer Growth and Consumer Experience teams to deliver winning plans.
• Inform innovation decisions mapped to audience development goals in partnership with the Director, Brand Management and the Innovation Team.
• Define how Drew Estate will play in the global luxury segment in a way that is distinctive to Drew Estate and true to its roots.
• Inspire deep understanding of the luxury cigar consumer as a target audience, understanding motivations, cigar construction and pack architecture expectations, and the effects of rarity and provenance on luxury value perception.

Requirements

• 10+ years of progressive brand marketing and/or general management experience, including meaningful experience in a world-class consumer products organization.
• Significant experience leading multi-brand portfolios, including direct leadership of at least one major, category-leading or mega-brand property.
• Demonstrated P&L ownership and clear evidence of delivering revenue, profit, share and/or brand-equity growth.
• Proven success developing and implementing multi-year brand and portfolio growth strategies.
• Demonstrated core-brand turnaround experience.
• Demonstrated success developing high-performing marketers and future leaders.
• Strong consumer insights, financial and analytical capabilities.
• Bachelor's degree required; MBA preferred.

Preferred

• Experience in premium hand-rolled cigars, spirits, wine, premium lifestyle, hospitality or other culturally-driven consumer categories is particularly attractive.
• Experience operating within a regulated category is a meaningful advantage, but is not required.

Benefits

• Medical, Dental, Vision, Basic Life Insurance effective on date of hire
• Generous 401(k) Plan with Company Match
• PTO Days
• Company Cell Phone & Laptop