Senior Brand Manager, Innovation

Lake Forest, IL (Hybrid)

$128K/yr – $185K/yrSenior Level8+ years expFull time

Posted 2 days ago

Job Summary

Own and drive profitable growth across the assigned portfolio by leading strategy, planning, and cross‑functional execution from concept through launch and lifecycle management.

  • P&L ownership, financial forecasting, pricing strategy
  • Lead innovation, concept to commercialization, and cross-functional teams

Job Description

Responsibilities

  • Develop and execute comprehensive business strategies that drive profitable growth across the assigned portfolio.
  • Develop annual and long-range business plans that support revenue growth, profitability, and market share objectives.
  • Monitor market trends, competitive activity, and category performance to identify opportunities and mitigate business risks.
  • Monitor portfolio performance and recommend actions to maximize profitability and long-term growth.
  • Manage multiple strategic initiatives while ensuring alignment with organizational priorities .
  • Lead brand and private label portfolio management, including innovation, pricing, commercialization, and lifecycle management.
  • Manage pricing strategy, price-pack architecture, promotional investments, and portfolio optimization.
  • Translate consumer, shopper, and market insights into actionable business strategies and growth opportunities.
  • Analyze financial performance, market trends, retailer data, and consumer insights to drive business decisions.
  • Lead innovation pipeline development, including concept evaluation, commercialization, launch planning, and post-launch analysis.

Requirements

  • Bachelor's degree in Marketing, Business, or related field.
  • 8+ years of progressive marketing experience in the CPG industry.
  • 3–5 years of experience with market research, innovation, and new product development.

Preferred

  • MBA or other advanced degree strongly preferred.
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Reynolds Consumer Products

3.2 Glassdoor

Reynolds Consumer Products, headquartered in Lake Forest, Illinois, provides quality household essentials and world-class brands. Our namesake Reynolds® products include the iconic Reynolds Wrap® aluminum foil, Reynolds Kitchens® parchment paper, plastic wrap, oven bags, and slow cooker liners. The Hefty® brand is known for strong, dependable waste bags, slider bags, plates, and cups. Our products are available in the U.S. and internationally, including the Alcan® and Diamond® brands, which are leaders in their markets. For more information on our company and brands, go to http://www.ReynoldsConsumerProducts.com, http://www.Hefty.com, and http://www.ReynoldsKitchens.com.

Founded in 2011
Lake Forest, Illinois, USA
2.6K employees (154 in marketing)
49% recommend to a friend
63% CEO approval

Salaries

Posted range

$128K/yr – $185K/yr

Taken straight from the job posting.

See all Reynolds Consumer Products salaries

Funding

Total Funding
$700M
Last Raise
$700M
Post IPO Debt, 1 years ago

Funding History

  • Oct 2024
    Post IPO Debt • $700M

Traffic Signals

Monthly Visitors
10.7K
Traffic Source Mix
Search
27%
Direct
54.6%
Referral
8.6%
Social
8.3%
Paid
1.2%

Headcount Trend

Current headcount: ~2.6K

Recent News

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Senior Brand Manager, Innovation

Reynolds Consumer Products · Lake Forest, IL · Hybrid