Responsibilities

• Lead brand and portfolio strategy: Own the business performance and strategic direction of assigned brands, ensuring alignment with Melaleuca’s mission and growth objectives.
• Drive innovation: Partner with R&D and Product Development to identify new product opportunities, optimize existing lines, and manage the full product lifecycle.
• Manage category performance: Analyze sales, margins, and customer data to develop recommendations that enhance profitability and consumer appeal.
• Collaborate with the Brand Messaging team: Provide insights and strategic input to ensure marketing communications accurately reflect brand positioning and product benefits.
• Guide go-to-market execution: Lead cross-functional teams through the planning, launch, and evaluation of new products and campaigns.
• Optimize portfolio mix: Evaluate performance across SKUs and product lines to guide rationalization, pricing, and innovation priorities.
• Build business cases: Develop forecasts, cost analyses, and consumer research to support new initiatives.
• Partner cross-functionally: Work with Sales, Supply Chain, Finance, and International teams to ensure smooth execution and performance tracking.

Requirements

• Education: Bachelor’s degree in Marketing, Business, or related field.
• Experience: 5+ years of experience in brand management, product marketing, or consumer goods strategy—preferably within wellness, personal care, or nutrition.
• Business acumen: Strong understanding of P&L drivers, pricing strategy, and category performance metrics.
• Innovation mindset: Experience guiding new product development from concept through launch.
• Analytical strength: Ability to interpret data and translate insights into actionable strategies.
• Communication: Skilled at presenting ideas clearly and collaborating across departments.
• Team orientation: Proven ability to lead projects in partnership with cross-functional teams, including R&D, Creative, and International Marketing.
• Relocation: This role requires relocation to our Global HQ in Idaho Falls, ID (by Yellowstone NP & Jackson Hole) assistance is provided.

Preferred

• Passion for purpose: A personal alignment with Melaleuca’s mission of enhancing lives through wellness.

Benefits

• Award Winning Culture
• Flexibility is a must in this position; you will become part of a fast paced team dedicated to a feel good lifestyle brand committed to changing lives.
• Like the rest of Melaleuca, we are proud to be part of a values driven organization that treats employees with respect.
• Our employees and their families enjoy company events and discounts throughout the community.
• We maintain a genuine open door policy where employees operate on a first name basis.
• Melaleuca’s commitment to its people has been recognized nationally.
• Forbes has consistently named Melaleuca one of America’s Best Employers and one of America’s Best Employers for Women.
• USA Today has recognized Melaleuca as one of America’s Best Stores and one of America’s Most Trusted Brands, reinforcing the strength of our products, brand, and customer relationships.
• On site amenities include a fitness center, concierge services, and an employee restaurant.
• comprehensive benefits package for full time employees that includes traditional offerings along with unique advantages such as a longevity bonus