Responsibilities

• Own GE holiday lighting brand positioning, messaging and consumer benefits hierarchy, and innovation storytelling. Maintain a practical toolkit with approved claims, logo and visual standards, packaging and support language, and guidance for adapting materials by retailer
• Partner with Legal, Product, Packaging, and GE licensing stakeholders to ensure that trademarks, claims, warranties, and customer-facing content are accurate , approved, and consistent
• Develop retailer-specific marketing plans for current and future accounts based on each retailer's shopper, category role, promotional model, digital requirements, and seasonal calendar
• Partner with Sales on sell-in presentations, business reviews, marketing support plans, and account expansion. Build scalable tools such as product stories, point-of-sale concepts, customer education, and launch checklists
• Set and maintain product detail page and digital shelf standards across retailer websites and marketplaces
• Create retail media, co-marketing, and seasonal storytelling briefs that connect account objectives , priority products, creative assets, timing, budgets, and expected outcomes. Coordinate execution with internal teams, agencies, and retailer partners
• Build and manage the annual marketing calendar, approval workflows, status tracking, and asset libraries needed to support a growing retailer base and a complex seasonal business
• Serve as the primary marketing partner to Consumer Insights, establishing a consistent intake and working rhythm
• Use a data-driven approach to recommend in-season changes and improve marketing plans
• Guide direct reports and functional team members by identifying opportunities for growth, leveraging team strengths, and developing members toward organizational effectiveness

Requirements

• 6-10 years of relevant experience, ideally grounded in consumer packaged goods brand management, with additional experience in shopper , customer, retail, or wholesale marketing. Experience with seasonal décor, home, hardware, lighting, or related categories is a plus
• Experience managing a brand within a broader portfolio and working within established brand, licensing, legal, or commercial requirements while owning execution from start to finish. Licensed-brand experience is a plus
• Experience supporting national retail accounts, wholesale channels, retailer websites, marketplaces, or other omnichannel retail partners
• Strong understanding of line reviews, item setup, packaging, point-of-sale materials, digital shelf content, retail media, promotional calendars, and post-season reporting
• Ability to write clear creative, content, packaging, retail media, and sales enablement briefs and present recommendations to executives and cross-functional partners
• Commercial judgment and the ability to connect brand strategy to retailer priorities, account growth, item productivity, sell-through, margin, and long-term brand health
• Strong project management and operating discipline, with the ability to manage complex calendars, approvals, and cross-functional dependencies in a seasonal business
• An analytical approach and experience using performance data, consumer insights, competitive research, retailer feedback, and product reviews to improve decisions. Experience with retail media and digital shelf optimization is strongly preferred
• A resourceful, self-directed working style
• Comfort moving between strategy and hands-on execution without a large support team

Preferred

• Licensed-brand experience is a plus
• Experience with seasonal décor, home, hardware, lighting, or related categories is a plus

Benefits

• Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process
• Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependents
• Up to $2,000 annual funding toward HSA accounts
• Medical, transit, dependent care FSA
• Infertility coverage offered on all medical plans
• Generous parental leave program and flexible return options
• Company-paid life and AD&D insurance
• Company-paid short and long-term disability insurance
• 401(k) with dollar-for-dollar company match up to $4,000 per calendar year
• Employee Assistance Program (EAP) and other mental health and wellness perks