Student Brand Ambassador, Nursing - Georgetown University
Kaplan
USA (Remote)
In-housePart-timeIntern/new grad
17 hrs ago
Senior Brand Manager, Drink Mixes
USA (On-site)
Salary Not AvailableSenior Level7+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive end-to-end brand leadership for Jel Sert drink mixes, including launches and cross-functional execution.
- Own day-to-day management of four drink-mix brands and translate strategies into annual plans.
- Must-have: 7+ years of progressive brand management or marketing experience in CPG.
- Standout: proven track record leading launches and cross-functional collaboration with Finance, R&D, and Sales.
Job Description
Responsibilities
- Lead day-to-day management of assigned drink mix brands – currently Pure Kick, Wyler’s Light, Fla-Vor-Aid, and All Sport - ensuring execution aligns with brand strategies and priorities
- Translate overall brand strategies into clear annual brand plans, initiatives, and execution roadmaps
- Own brand performance at the operating level, proactively identifying risks, opportunities, and corrective actions
- Challenge existing brand and category assumptions to unlock new growth and relevance opportunities
Requirements
- Bachelor’s degree in marketing, business or a related field required; MBA or advanced degree a + but not required
- Minimum of 7 years of progressive brand management or marketing experience; consumer packaged goods experience required, with food and/or beverage experience strongly preferred
- Demonstrated experience leading integrated marketing campaigns across digital, promotional, and advertising channels
- Proven track record of managing product launches and go-to-market execution in collaboration with cross-functional partners
Preferred
- Strong brand execution and attention to detail
- Ability to balance bold ideas with commercial discipline and executional rigor
- Interest in helping build and shape new brands and platforms, beyond established portfolios
- Experience managing product launches in a cross-functional CPG environment
Benefits
- Jel Sert Company is committed to pay transparency and will provide further compensation information during the interview process.
- Regular full-time corporate employees of Jel Sert are eligible for our extensive benefits programs that can be reviewed here.
The Jel Sert Company
For nearly a century, The Jel Sert Company has focused on creating high-quality, high-value foods and beverages that help bring people together. As a proud family-owned business, they understand that sharing a meal, a treat, or even just a quick beverage can be an opportunity to create meaningful time with loved ones. Since its incorporation in 1926, The Jel Sert Company has been at the forefront of innovation in the food and beverage industry, with an evolving portfolio of brands ranging from drink mixes to dessert mixes and freezer pops. Our beloved brands include Otter Pops, Fla-Vor-Ice, Pop-Ice, Kool Pops, Wyler’s Light, Flavor-Aid, All Sport, Super C, Pure Kick, Royal, and My-T-Fine. The Jel Sert Company is based in West Chicago, Illinois, where over 1,400 employees share the company’s passion for creating incredible products that help families and friends gather together to make lasting memories.
Traffic Signals
Monthly Visitors
13.7K
Traffic Source Mix
Search
33.7%
Direct
47%
Referral
5.8%
Social
12.3%
Paid
1%
Headcount Trend
Current headcount: ~241
Marketing Team
Marketing Team Size
12 (5% of company)
