Responsibilities

• Own and lead brand activities across all facets of the business as an advocate for the consumer.
• Partner cross functionally on the development and execution of strong category sales stories and retailer partnerships for Research and Development/New Product Development.
• Oversee execution & optimization of commercial plan; responsibility for leading quality benchmarking across the commercial team.
• Ownership of brand business KPIs; New Product Development Launch Acceptance; Communication execution; Executional oversight of budget
• Lead and sell-in aspects of the brand plan to management, cross-functional partners and external stakeholders
• Deep understanding of weekly brand KPIs with a focus on action/course correction
• Develop deep understanding of key competitors and propose plan optimizations based on learnings
• Lead packaging design and implementation as needed for renovation, innovation, quality improvements
• Partner with Omni-channel team to support brand activities in key retailer programs
• Brand Stewardship: partner with Brand Director to drive brand strategy to achieve budget sales & market share; optimize trade & pricing strategy; drive demands across campaigns and customer touchpoints

Requirements

• 5+ years of experience as Brand Manager preferred
• Experience leading base business initiatives and long-term innovation
• Traditional CPG experience Preferred including familiarity with IRI / Nielsen data and New Product Development
• People Management experience strongly preferred
• MBA is not required and not preferred
• Undergrad in a relevant field preferred

Preferred

• Experience leading base business initiatives and long-term innovation
• Familiarity with IRI / Nielsen data and New Product Development

Benefits

• free ice cream