Senior Brand Manager

Goodlettsville, TN (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own category growth for private brands with a focus on sales, margins, and share, while steering cross-functional teams to develop products and promotions that drive shopper appeal.

  • Own end-to-end product development, pricing, distribution, and promotional plans to hit annual financial targets.
  • Lead cross-functional teams to launch new items, refresh existing products, and coordinate marketing programs.
  • Collaborate with category buyers and suppliers to create in-store and external marketing initiatives.

Job Description

Responsibilities

  • Deliver Private Brands’ goals in assigned categories: sales, margin contribution, and share.
  • Lead a cross-functional team of analysts, product development, supply chain to develop and introduce new products, improve existing products, and effectively market and promote the brand(s) to consumers.
  • Work closely with category buyers to develop annual business and promotional plans to achieve financial goals.
  • Create external and in store marketing programs to support brand growth objectives.
  • Develop business reviews (category assessments) to identify private brand opportunities.
  • Ensure business plan is executed properly: pricing, distribution, promotion plan, etc.
  • Negotiate with key suppliers to create products and marketing programs.

Requirements

  • Demonstrated ability to manage brands across multiple categories
  • Advanced skills in category analysis, planning, forecasting and budgeting
  • Excellent written and verbal communication skills
  • High degree of initiative, along with excellent execution capabilities
  • Good interpersonal skills to develop and maintain effective business relationships at all levels of the company and in the supplier community
  • Excellent project management, leadership, and supervisory skills
  • Syndicated research experience with good understanding of marketing, merchandising, and retail
  • Negotiation and conflict resolution skills
  • Bachelor’s degree in Business, Marketing, Management or related field. 7+ years of relevant experience in brand/category management required. Previous experience as a Buyer or Brand Manager in a Retail environment.
Dollar General logo

Dollar General

2.6 Glassdoor

Dollar General has been Serving Others for approximately 85 years. With approximately 20,000 stores, we serve communities across the country, from right around the corner. We exist to provide convenience, quality, and value, so our customers can get back to what's important. Our products include high-quality private labels to America's most-trusted brands. And we're here to fill more than just carts. For anyone working to create a meaningful career, a better life for themselves. their loved ones and neighbors - we're here for it. Here for What Matters.

Founded in 1939
Goodlettsville, Tennessee, USA
97K employees (627 in marketing)
30% recommend to a friend
31% CEO approval

Traffic Signals

Monthly Visitors
11.2M
Monthly Google Ads Budget
$12.9K
Traffic Source Mix
Search
45.1%
Direct
44.5%
Referral
8%
Social
1%
Paid
1.3%

Headcount Trend

Current headcount: ~97.1K

Marketing Team

Marketing Team Size
474 (0% of company)
Median Career Experience
14 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$1.5B
Last Raise
$1.5B
Post IPO Debt, 3 years ago

Funding History

  • Jun 2023
    Post IPO Debt • $1.5B

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