Responsibilities

• Develop and execute the Culturelle brand strategy aligned with business objectives, consumer insights, category trends, and competitive dynamics. Lead portfolio strategy, including brand positioning, benefit architecture, pricing, innovation, and channel strategies.
• Own and manage the Culturelle profit and loss performance, partnering across the organization to drive growth and profitability. Develop and execute integrated marketing programs across digital, social, shopper marketing, public relations, retail activation, and healthcare professional channels.
• Partner with Innovation, Science, Customer Marketing, Design, Sales, Finance, Supply Chain, and Operations teams to achieve business objectives. Utilize consumer insights, market research, syndicated data, and analytics to inform business decisions and optimize performance.
• Lead innovation initiatives and support the development of new products, portfolio expansion, packaging modernization, and lifecycle management activities.
• Manage agency partners to ensure delivery of strategic priorities and business objectives.
• Foster strong cross-functional collaboration and contribute to a culture of accountability, innovation, and continuous improvement.

Requirements

• Minimum 8 years of experience in consumer-packaged goods brand marketing required, with preference for this experience within health, wellness, nutrition, healthcare, or related categories
• Minimum 2 years of experience directly managing others required
• Experience developing and executing brand strategies
• Proven experience managing brands and delivering business growth through strategic marketing initiatives along with strong understanding of consumer insights, market research, syndicated data, and analytics
• Demonstrated ability to lead cross-functional initiatives and influence stakeholders across a matrix organization along with experience managing agency partners and integrated marketing programs.
• Bachelor's degree required

Preferred

• MBA preferred.

Benefits

• The opportunity to work on a leading consumer health brand with a meaningful impact on people's lives.
• A collaborative environment where science, innovation, and consumer insights come together to drive growth.
• Opportunities for professional development and career growth across a global organization.
• A culture that encourages curiosity, creativity, and continuous learning.
• Empowerment to make meaningful contributions while working alongside talented colleagues.
• A workplace where everyone is valued, respected, and encouraged to bring their authentic selves to work.