Responsibilities

• Lead Real Growth — You’ll take leading brands and grow them even further. You’ll spot opportunities others miss and expand the portfolio with new products and categories.
• Make Strategic Brand Decisions — You’ll work across pricing, promotions, and commercial strategy. You’ll analyze market data and act with speed, working directly with leadership.
• Drive Product Development & Innovation — You’ll launch new products from concept to shelf, leading packaging development that stands out and clearly differentiates from the competition.
• Get Out in the Market — You’ll be in the field regularly, working hand-in-hand with the sales team and validating real execution at the point of sale.
• Find New Opportunities — You’ll evaluate new brands for exclusive distribution and travel to the U.S. and Europe to identify future growth opportunities for the company.
• Develop and execute annual strategic plans by brand and category
• Drive growth in sales, market share, and profitability
• Manage end-to-end product development: formulation, packaging, costing, and pricing
• Lead trade marketing activations: POP materials, displays, tastings, and in-store promotions
• Monitor brand KPIs: market share, volume, campaign ROI, and brand P&L

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA highly desirable)
• Minimum 8 years of CPG marketing experience, with at least 4 in brand management
• Proven experience in product development, portfolio management, and trade marketing
• Advanced Microsoft Excel (pivot tables), PowerPoint, and Power BI
• Knowledge of data tools: IRI, Nielsen, or similar platforms
• Familiarity with AI tools
• Full proficiency in English and Spanish — written and verbal
• Experience in export markets (Caribbean, U.S., or Latin America) preferred

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Tuition reimbursement
• Vision insurance