Brand Marketing Specialist (Remote)
Aeroflow Health
Asheville, NC (Remote)
In-houseMid level3+ years exp.
11 hrs ago
Senior Brand Manager
Bridgewater, NJ (Hybrid)
$139K/yr – $174K/yrSenior Level6+ years expFull time
Posted 3 weeks ago
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Job Summary
Own HCP and DTC tactics with KOL engagement, bridging field needs with compliant content, budget discipline, and cross-functional alignment.
- Own tactical planning for HCP, DTC, and KOL programs with field awareness and budget discipline.
- Link campaigns to brand priorities through MLR reviewed content, sales tools, and CRM integration.
Job Description
Responsibilities:
- Support development and execution of HCP tactical plans for Vyleesi and the NSAID/CVP portfolio, including content, messaging, and channel mix aligned to brand priorities.
- Support development and execution of DTC tactical plans, including campaign concepts, media coordination, and content aligned to brand positioning.
- Monitor HCP and DTC tactic performance against plan, tracking key metrics and surfacing trends to inform ongoing optimization.
- Help identify and implement optimizations to HCP and DTC tactics based on performance data, market feedback, and competitive activity.
- Support identification, development, and management of KOL relationships across Vyleesi and the NSAID/CVP portfolio, including outreach, engagement planning, and speaker program support.
- Help build and maintain influencer networks and partnerships to support DTC and patient engagement objectives.
- Coordinate with agency partners on HCP and DTC tactical execution, timelines, and reporting.
- Track budgets associated with HCP, DTC, and KOL/influencer initiatives, and help report spend against plan.
- Move HCP and DTC promotional materials, including influencer and KOL-related content, through MLR/PRC review.
- Partner with Sales, Medical Affairs, and Market Access to align HCP tactics and KOL engagement with field and access priorities.
Cosette Pharmaceuticals Inc.
Cosette Pharmaceuticals, Inc. is a U.S.-based, fully integrated pharmaceutical company with a fast-growing portfolio of products in women’s health and dermatology. Cosette has a long history in quality manufacturing of complex dosage forms including topical creams, ointments, oral liquids/solutions and suppositories. Cosette has corporate and manufacturing facilities in New Jersey and North Carolina and is supported by 350+ dedicated team members across all functional areas. Cosette is backed by Avista Healthcare Partners, a healthcare focused private equity firm, and funds managed by Hamilton Lane, a private markets investment management firm (Nasdaq: HLNE).For complaints. adverse event and medical inquiries, Contact:Email: drugsafety@cosettepharma.comPhone: 1 800-922-1038For CDMO Inquiries, Contact:Email: cdmo@cosettepharma.com
