Senior Brand Manager, Campaigns & Strategy

Responsibilities

• Own our flagship brand campaigns end-to-end, from brief through execution and measurement, in close partnership with Product Marketing, who lead go-to-market launches
• Write and drive campaign briefs that translate brand strategy into integrated, multi-channel executions across paid media, organic social, influencer marketing, and partnerships
• Partner with Athlete & Community Partnerships (ACP) to bring brand strategy into athlete, creator, and community programs, and amplify ACP-sourced content across paid and organic channels
• Brief and direct external social and creative partners on organic execution, rather than managing channels directly
• Contribute to our brand platform build as it moves toward launch
• Bring data and analytical rigor to campaign planning and post-mortems, using performance and brand health data to inform investment decisions
• Take ownership of select flagship campaigns currently held by the Director of Brand & Social, freeing up capacity for platform and portfolio-level strategy
• Report on campaign performance and brand impact to marketing leadership

Requirements

• Substantial experience in brand or integrated marketing, with ownership of campaign strategy from brief through execution at a flagship or portfolio level
• Comfort partnering closely with product marketing and other cross-functional teams on go-to-market timing, without owning launch mechanics yourself
• Working knowledge of both paid media planning and organic growth tactics, including social, influencer marketing, and partnership marketing
• Strong analytical instincts; you're comfortable working with performance and brand health data to make and defend investment decisions
• A creative eye and comfort directing external agency, creator, and production partners
• Excellent written communication; you can write a brief that gives creative, media, and partnership teams real direction

Preferred

• Experience partnering with community, partnerships, or athlete/creator relations functions is a strong plus