Responsibilities

• Drive the delivery of a validated, consumer-driven innovation pipeline to the brand team to bring to market
• Co-lead development of the Strategic Business Plan, guiding brand priorities over the three-year horizon
• Development of the innovation roadmap for Baby Wipes to deliver against consumer expectations, long-term corporate commitments, and evolving regulatory environment
• Creation and refinement of foundational brand tools, including Brand Architecture, Brand Segmentation and Demand Spaces
• Coordination of Huggies North America Baby Wipes brand strategies and priorities with adjacent categories
• Collaboration with Global to drive scale and consistency of front end innovation development
• Inform the long-term capabilities needed to continue to expand share leadership on the category, grounded in consumer needs
• Delivery of business objectives for a brand including net sales, operating profit, gross margin, and market share including knowledge of full P&L levers
• Understanding of distribution, pricing, shelving and merchandising (DPSM) to deliver best in class execution and growth with a focus on specific channel and customer dynamics
• Business model innovation including (but not limited to) import/export of winning innovation from total enterprise, agile concept and prototyping approaches and resources, and digital test market leadership through established ecommerce channels

Requirements

• Bachelor's Degree in business/marketing.
• At least 10 yrs. experience in marketing with brand management (B2B - CPG companies) and experience in the following areas:
• P&L management; development and execution of brand marketing; cross- functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development and product supply.
• Strong understanding of brand foundational tools, consumer insight identification, segmentation and target development.
• Experience with brand positioning and brand strategy development.
• Concept & Brief writing of both product innovation and renovation and commercial news.
• Proven capability to lead in a matrix organization driving collaboration across businesses and functions.
• Demonstrated capability in leading agency partners in long-term projects.
• Travel 10-20% of the work time.

Preferred

• Masters/ MBA with concentration in Marketing degree preferred.

Benefits

• Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
• Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
• Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
• Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.