Senior Brand Manager (Aesthetic Med. Device) (Remote)

Responsibilities

• Brand Strategy & Leadership - Establish, align, and execute the North America commercial strategy for Thermage, including positioning, messaging, and customer segmentation across consumer and professional audiences
• Develop and manage annual brand plans, programs and integrated campaigns that achieve growth and profitabilityobjectives
• Translate brand strategy into actionable annual plans, KPIs, and measurement frameworks
• Monitorthe competitive landscape and translate field, KOL, and market insights into differentiated brand and go-to-market strategies
• Serve as the key liaison between marketing, sales, and executive leadership to communicate performance andidentify opportunities
• Develop and execute strategies to maximize installed-baseproductivity, customer utilization, and treatment adoption
• Monitorsystem performance, utilization trends, and customer engagement metrics to identify opportunities for growth and retention
• Partner with Sales, Commercial Excellence, and Customer Success teams to improve customer lifetime value and expand recurring revenue streams
• Product Strategy & Lifecycle Management - Lead product lifecycle strategy from launch through maturity and end-of-life, balancing market needs, profitability, and portfolio fit
• Partner with GlobalMarketing , R&D , and Clinical to inform innovation , evidence-generation priorities, and go-to-market readiness

Requirements

• Bachelor’s degree required; MBA preferred
• Minimum 8 years of marketing experience in medical devices, aesthetics, or life sciences
• Proven success developing and executing brand plans, product launches, and marketing programs in complex, cross-functional organizations
• Demonstratedexperience in product lifecycle management and cross-functional commercialization (R&D, Regulatory, Clinical)
• Demonstratedexperience managing all aspects of the marketing mix—product, price, place, and promotion
• Strong financial acumen with experience managing A&P budgets and vendor contracts
• Excellent communication, leadership, and project management skills with the ability to influence across functions and levels
• Strong knowledge of digital marketing, omnichannel engagement, and analytics
• Ability to think strategically and execute with operational excellence in a matrixed environment.
• Experience collaborating across commercial, clinical, and creative functions to achieve business alignment

Benefits

• Benefits package includes a comprehensive Medical (includes Prescription Drug), Dental, Vision, Flexible Spending Accounts, 401(k) with matching company contribution, discretionary time off, paid sick time, stock purchase plan, tuition reimbursement, parental leave, short-term and long-term disability, life insurance, accidental death & dismemberment insurance, paid holidays, employee referral bonuses and employee discounts.