Responsibilities

• Develop and execute against brand operating plans serving as an effective steward of the P&L to achieve net sales and profitability goals.
• Lead commercialization of innovation projects, partnering with cross functional teams to build best-in-class products with launch plans that ensure in-market success.
• Assist in portfolio performance optimization and management of product assortment to maximize profit.
• Utilize design thinking to put customers first, merchandising products for the retail and digital shelf.
• Own artwork and visual design projects from inception to print.
• Partner with consumer insights to design and implement studies to inform brand and innovation priorities.
• Create and execute integrated marketing campaigns across retailers, digital platforms and in person activations that drive results and create exponential returns.
• Partner with organic social content team to create best-in-class brand content.
• Manage the budget, process POs, and be a steward of brand finances.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• 5+ years of experience in brand management, brand marketing, or marketing management with proven success driving complex projects forward.
• Experience building collaborative partnerships across all levels of leadership and cross-functional partners to get things done in a complex system, with powerful sense of ownership and accountability.
• Strong prioritization and problem-solving skills with attention to detail, balanced with an ability to prioritize issues and propose solutions to new and complex situations.
• Understanding the concepts of full product development and innovation philosophy and able to keep the consumer first mindset in developing brand strategies.
• Experience with IRI, Nielsen and Syndicated Retailer Data ideal.
• Effective communication skills and comfortable with PPT.

Benefits

• Opportunity to lead a critical function in a growing mid-size CPG company.
• Collaborative and entrepreneurial work culture.
• Competitive compensation and benefits package.
• Career development and growth opportunities.