Responsibilities

• Maintain and elevate the Honest Abe brand identity across all marketing channels
• Ensure consistency in typography, color systems, layouts, and visual style
• Create modern design systems and templates that scale across a multi-location franchise network
• Serve as the creative quality control for marketing assets
• Design high-performing creative for paid media campaigns across Google and Meta
• Create landing page designs focused on lead generation and conversion
• Develop visual concepts for digital campaigns, promotions, and seasonal marketing initiatives
• Work with the paid media team to test new creative concepts and improve campaign performance
• Design layouts and visual concepts for landing pages and website updates
• Collaborate with the front-end developer to implement designs into WordPress
• Ensure mobile responsiveness, clean UX, and strong visual hierarchy across all digital properties
• Design high-impact marketing materials including door hangers, direct mail, billboards, sales collateral, yard signs, vehicle graphics
• Create scalable creative templates that franchise locations can easily use
• Work closely with the video producer and content team to maintain strong visual storytelling
• Support social media campaigns with polished graphics and campaign visuals
• Provide creative direction for video thumbnails, social content, and campaign assets
• Build organized design systems and asset libraries
• Maintain brand guidelines and creative standards
• Help improve marketing production speed by creating repeatable templates and systems

Requirements

• 4+ years of professional graphic design experience
• Strong portfolio demonstrating both brand design and marketing creative
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Strong understanding of digital marketing creative and conversion-focused design
• Experience designing for both print and digital channels
• Strong typography, layout, and visual hierarchy skills
• Ability to translate marketing goals into effective creative concepts
• Excellent attention to detail and organization
• Ability to manage multiple projects and deadlines in a fast-paced environment

Preferred

• Experience designing for paid media campaigns
• Experience with landing page design and conversion-focused layouts
• Experience supporting multi-location brands or franchise organizations
• Familiarity with Figma or other collaborative design tools
• Experience working with marketing, video, and web development teams
• Basic understanding of web design best practices and responsive design

Benefits

• Be part of a growing in-house marketing team with real ownership and impact
• Work across multiple markets and national brand campaigns
• Collaborate with paid media, web development, video, and leadership teams
• Help shape the visual identity and creative systems of a nationally recognized brand
• Join a company that values speed, accountability, innovation, and measurable results